LATAM Marketing Manager developing and implementing marketing strategies for surgical solutions portfolio in Latin America. Responsible for market analyses, product positioning, and sales support.
About the role
- Marketing Manager at Meditec AB overseeing B2B marketing strategies in Latvia. Develops comprehensive marketing campaigns and collaborates with cross-functional teams for lead generation and conversion.
Responsibilities
- Develop and own a comprehensive marketing strategy focused on attracting, engaging, and converting leads across all stages of the funnel.
- Set measurable objectives aligned with business goals and use data-driven insights to iterate and improve on the strategy.
- Define product messaging, and lead cross-functional product launches within the Latvian market.
- Collaborate closely with sales, product, and executive teams to align on goals, planning, messaging, and strategic initiatives.
- Design and manage integrated marketing campaigns aimed at both lead generation and lead conversion, ensuring touchpoints at each stage of the funnel.
- Oversee the execution of campaigns across email, SEO, content, events, and social media, driving alignment across channels to maximize reach and impact.
- Partner with the sales team to develop nurturing sequences, lead-scoring mechanisms, and sales enablement materials that support higher conversion rates.
- Develop and refine brand positioning and messaging to strengthen brand awareness and establish our company as a thought leader in health information technology.
- Guide content strategy, working with the content team to produce high-value resources (e.g., case studies, webinars) that speak to key pain points and buyer needs.
- Ensure brand consistency across all channels and touchpoints, building a recognizable and respected brand identity.
- Establish KPIs and implement performance tracking for campaigns and overall marketing effectiveness, focusing on key metrics such as lead quality, engagement, and conversion rates.
- Conduct regular analysis and reporting on marketing performance, making data-driven recommendations for optimization and future growth.
- Stay current on industry trends, competitive analysis, and emerging opportunities to adapt strategy accordingly.
Requirements
- 5+ years of experience in B2B marketing for the Latvian market, preferably for tech solutions. Additional experience is running B2C marketing campaigns is a plus.
- Proven experience in developing and executing multi-channel marketing strategies that drive growth across the full funnel.
- A portfolio of past product launches you have led.
- Experience with sourcing and managing third-party suppliers and freelancers.
- Strong understanding of brand building, content marketing, and audience engagement strategies.
- Proficient in CRM, marketing automation, and analytics tools such as HubSpot, Google Analytics, and using AI tools to improve marketing efficiency and effectiveness.
- Analytical mindset with a passion for leveraging data to make informed marketing decisions and optimize performance.
- Business language proficiency in English and Latvian.
Benefits
- Salary: Competitive salary range based on experience.
- Impact: Opportunity to shape the strategic direction of the marketing function and contribute to Meditec AB’s growth.
- Career Growth: Potential to expand role and responsibilities and lead a team as the company scales.
- Additional Perks: Additional budget for professional development, flexible working hours, remote team setup with office in Riga
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