Digital Marketing Manager focused on executing strategies and enhancing brand presence for HOA Sales and its member companies. Overseeing web, SEO, and content initiatives to generate leads.
About the role
- Digital Marketing Specialist managing PPC and SEO campaigns for Euna Solutions' public sector clients. Executing and optimizing digital marketing strategies to drive measurable outcomes in a hybrid work environment.
Responsibilities
- Own and execute PPC campaigns across Google Ads, LinkedIn, and other digital channels—managing keyword strategy, ad copy, targeting, A/B testing, budgeting, and performance optimization.
- Own and execute SEO initiatives to improve keyword rankings, grow organic traffic, and support website and content strategy.
- Build and deploy digital campaigns across email, webinars, website, and remarketing programs, aligned to buyer journey stages and marketing objectives.
- Track and analyze campaign performance using tools like Google Analytics, ad platform dashboards, and CRM data to provide actionable insights and drive ROI.
- Collaborate cross-functionally with content, product marketing, marketing operations, and sales to align campaign strategy, messaging, and targeting.
- Support ABM programs with account research, audience segmentation, and personalized campaign tactics where applicable.
- Help manage digital marketing vendors and assist with budget tracking and reporting.
Requirements
- 2–4 years of experience in B2B marketing, with direct experience in PPC, SEO, and digital campaign execution ; SaaS experience is a strong asset, especially in freemium B2B.
- Proven track record of managing paid media campaigns (e.g., Google Ads, LinkedIn Ads) and optimizing for performance metrics like CPC, CTR, conversion rate, and ROAS.
- Solid understanding of SEO principles and experience with tools such as Google Search Console, SEMrush, Ahrefs, or Moz.
- Hands-on experience with Google Analytics, ad platforms, and marketing automation systems (e.g., Pardot, HubSpot).
- Experience using Salesforce or another CRM to track campaign engagement and influence on pipeline.
- Excellent organizational and communication skills; comfortable managing multiple projects with cross-functional teams.
- Results-driven and proactive, with a strong analytical mindset and desire to improve campaign performance through testing and iteration.
Benefits
- Competitive wages
- Wellness days
- Community Engagement Committee
- Flexible workday
- Ask us for a copy of our health and dental benefits!
- Culture committee
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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