Integrated Marketing Manager orchestrating go - to - market strategies for KEEN Footwear. Collaborating with cross - functional teams to ensure consistent execution across markets.
About the role
- Marketing Specialist supporting the development and execution of marketing initiatives for ESRT's multifamily properties. Collaborating with teams to enhance brand presence and engage audiences.
Responsibilities
- Assist in the development and execution of marketing campaigns and creative materials for all multi-family properties in partnership with on-site teams and external marketing agencies
- Support digital marketing initiatives, ensure campaigns align with vacancy goals, budget parameters, and portfolio strategy
- Coordinate campaign ideation with on-site teams based on leasing velocity and availability
- Support marketing initiatives that drive qualified leads and conversion to leases
- Assist in the implementation and maintenance of consistent portfolio-wide brand standards
- Maintain and audit residential listings across all marketing channels, including ESRT website, property-specific websites, ILS platforms, and email campaigns to ensure accuracy of pricing, availability, visuals, and functionality
- Conduct routine website audits to confirm asset accuracy and user experience functionality
- Support ongoing website enhancements and digital platform upgrades in coordination with agency partners
- Monitor digital marketing performance and budget in partnership with agencies, flag discrepancies and/or optimization opportunities
- Assist with update of marketing content (floorplans, photos, verbiage) to create a cohesive and aspirational brand identity
- Maintain and organize residential visual libraries, including photography, videography, floor plans, and virtual tours
- Coordinate, schedule, and support on-site photography and videography shoots, including development of shot lists and vendor coordination
- Conduct competitor research and market audits to inform campaign strategy
- Assist in the preparation of monthly, quarterly, and annual reports based on established templates
- Track marketing budget expenses and communicate variances or overages to the team
- Partner with the Director of Hospitality and Tenant Experience to research and support resident engagement initiatives and strategic partnerships
- Assist in the development of resident campaigns to drive amenity awareness, utilization, and community engagement; monitor reputation management strategies
- Maintain SOPs for resident engagement initiatives, leasing campaigns, and marketing processes
- Develop and manage social media campaigns designed to enhance visibility and highlight the community
- Walk properties frequently with Asset Management to ensure brand standards and marketing collateral quality control
- Support on-site teams with ordering, distribution, and inventory management of leasing and resident marketing materials
- Coordinate internal meetings, including agenda preparation and logistics support as needed
- Prepare marketing materials to promote onsite events and amenity offerings as needed and requested by property teams
Requirements
- Bachelor’s degree and/or equivalent experience
- 2-4 years of experience in Marketing
- Residential real estate industry experience a plus
- Microsoft Office Suite
- Familiarity with Canva, Google Analytics, Salesforce
- Data analysis
- Creative thinker
- Ability to copy write and edit
- Knowledge of how display, search and email advertising operates
- Familiarity reading data involving CPC, CPP, and ROI
- Familiarity with ILS platforms (e.g., Streeteasy)
- Basic understanding of Search Engine Optimization
Benefits
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional, financial, and legal support
- Generous paid time off
- Flex remote work time
- Flex Summer Fridays
- Employee engagement programs
- Volunteer time off
- Continuing education
- Complimentary Empire State Building Observatory access
- Complimentary gym membership and other wellness benefits
- Employee Discount Programs
Job title
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