Field Area Sales Account Manager responsible for managing B2B trade customers in Birmingham and the Midlands. Provide growth through relationship management and new customer acquisition in the electronic security sector.
Responsibilities
Manage, retain and grow revenue across a defined field sales territory covering Poole and Dorset.
Build strong, long-term relationships with security installers, systems integrators, electrical contractors and trade partners.
Act as the trusted advisor and primary point of contact for assigned customer accounts.
Maintain regular face-to-face customer visits to drive satisfaction, loyalty and account growth.
Identify, prospect and onboard new B2B customers across the South Coast territory.
Win business from competitors by clearly communicating ADI’s value proposition, service model and extensive product range.
Increase share of wallet within existing accounts through consultative, solution-focused selling.
Drive sustainable territory growth by uncovering new projects, installers and regional opportunities.
Plan, lead and execute supplier-led and branch-supported sales campaigns.
Convert campaign activity into qualified pipeline and measurable revenue growth.
Maintain accurate opportunity tracking, forecasts and reporting via CRM.
Deliver consistent performance against sales targets, KPIs and growth plans.
Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events across the South Coast.
Deliver product demonstrations and technical presentations to customers and prospective partners.
Represent ADI as a trusted local expert in security, AV and low-voltage technologies.
Develop in-depth knowledge of ADI and Resideo product portfolios, solutions and services.
Stay informed on market trends, competitor activity and emerging technologies.
Participate in technical, sales and product training to support professional growth.
Provide forecasting and demand insight to support Sales Inventory Operations Planning (SIOP).
Requirements
Proven experience in field sales, territory management or B2B account management
Strong communication, negotiation and relationship-building skills
A proactive, well-organised approach with the ability to manage your territory autonomously
Confidence working in a target-driven, customer-facing environment
Full UK driving licence and flexibility to travel across Dorset and the South Coast
Experience within electronic security, electrical wholesale, AV, fire, CCTV or trade distribution
Benefits
Competitive base salary plus car allowance or company car
Attractive commission and market-leading sales incentive scheme
Opportunity to build a long-term career within a global, industry-leading organisation
Comprehensive product, technical and sales training
Supportive, collaborative culture focused on performance, innovation and customer excellence
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