Regional Head of Operations leading marine operations for Pacific International Lines in West and South Africa. Ensuring safe and efficient vessel operations while building strategic partnerships in the shipping industry.
EA
Hybrid Digital Paid Media Specialist
Posted 4 months ago
About the role
- Digital Paid Media Specialist responsible for managing Google and Amazon advertising campaigns. Optimizing media strategies to drive traffic and maximize ROI for a tech industry leader.
Responsibilities
- Drive campaigns for owned and third-party brands through Google, Amazon, and other relevant platforms
- Plan, create, and launch Google Ads campaigns across various networks (Search, Display, Shopping, Video, etc.)
- Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
- Define campaign goals, target audiences, budgets, and bidding strategies.
- Partner to ensure ad copy compelling and design visually appealing.
- Conduct thorough keyword research to identify relevant search terms.
- Analyze search trends and competitor activity.
- Build and manage keyword lists, including negative keywords.
- Optimize keyword bids and match types to improve ad relevance and quality score.
- Set up conversion tracking and implement necessary tags.
- Track key performance indicators (KPIs) like impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS)
- Conduct A/B testing to optimize ad performance.
- Monitor campaign performance and make data-driven adjustments.
- Collaborate with web development and design teams to create effective landing pages.
- Ensure landing pages are optimized for conversions.
- Test different landing page elements to improve performance.
- Set and manage advertising budgets effectively.
- Allocate budget across different campaigns and channels.
- Forecast ad spend and monitor budget pacing.
- Configure and maintain ecommerce site platform and marketplace storefront settings to optimize site operations and functionality.
- Configure, maintain and validate pricing across platforms and storefronts.
Requirements
- 2+ years working with Google and Amazon Advertising Platforms
- Experience using A/B testing to optimize ad performance
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Benefits
- Resideo provides comprehensive benefits, including life and health insurance
- life assistance program
- accidental death and dismemberment insurance
- disability insurance
- 401k Plan
- vacation & holidays.
Job title
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Experience level
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Degree requirement
No Education Requirement
Location requirements
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