Regional Head of Operations leading marine operations for Pacific International Lines in West and South Africa. Ensuring safe and efficient vessel operations while building strategic partnerships in the shipping industry.
About the role
- Search Analyst analyzing consumer search intent and executing strategies to enhance paid search campaigns. Collaborating with clients to solve marketing challenges and drive growth.
Responsibilities
- Conduct keyword research to identify growth opportunities for new and existing campaigns
- Identify top-performing ad copy to inform new creative
- Review search trends and craft insights for clients
- Ensure reporting is pulled accurately
- Monitor campaign pacing towards goals
- Assist in creating bulk sheets to upload or edit keywords and ad copy within search bid management tools
- Review product briefs and website copy decks to develop new copy
- Provide support in campaign budget management and optimizations
- Provide updates for deliverables & re-prioritize tasks as needed
- QA implementation for new campaigns as well as ad copy rotations
Requirements
- Strong analytical and organizational skills
- Basic knowledge of Excel formulas and functions
- Bachelor’s Degree preferred (i.e. Data Analytics, Statistics, Marketing, Computer Science)
- Programming languages: Python or SQL (optional)
- Certifications: Google Ads or Search Ads 360 (optional)
Benefits
- generous medical, dental, vision, pet insurance
- commuter benefits
- disability and life insurance coverage
- 401(k) matching
- up to 14 holidays per year
- a “Do Good Day”
- unlimited PTO
- employee social and wellness events
- DEI Council
- auto purchase rebate program
- monthly wellness allowance
- in-office amenities such as fresh kombucha and an in-house barista
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