User Operations Associate engaging with users through various communication channels. Understanding user behavior and building relationships to identify growth opportunities.
About the role
- Online Casino - Lobby Operations Specialist optimizing game placements and player engagement for Entain's casino brands. Collaborating across teams to enhance customer experiences.
Responsibilities
- Coordinate and manage the casino game release calendar across multiple brands and platforms.
- Conduct pre-release checks (RTP, max exposure, bet limits, market availability) and upload accurate game metadata into back-office systems.
- Curate and maintain lobby categories aligned to brand strategy and commercial priorities.
- Partner with Marketing, CRM, Product, and Compliance teams to launch game-led campaigns and ensure seamless integrations.
- Monitor performance metrics including Turnover, GGR/NGR, RTP deviations, and player engagement trends.
- Identify optimisation opportunities to improve visibility, retention, and revenue while maintaining strong brand alignment.
Requirements
- Strong understanding of the online casino industry, including game mechanics, RTP, risk exposure, and regulatory considerations.
- Experience in digital operations, content curation, CRM, marketing, product, or similar fast-paced environments.
- Solid analytical capability (Excel or equivalent tools) with confidence interpreting performance data and identifying trends.
- Commercial acumen balanced with creative flair and brand sensitivity.
- Experience working with CMS or back-office platforms; familiarity with tools such as JIRA, Power BI, or ClickUp is advantageous.
- Genuine enthusiasm for the online casino industry and emerging gaming trends.
Benefits
- Hybrid & Flexible: Balance your life and work.
- Recognition & Rewards: Celebrate wins and enjoy retailer discounts.
- Wellbeing Perks: Support for your health and happiness.
- Workday Extras: Free breakfast, snacks, and onsite barista.
- Office Vibes: Pool table, live sports, and fun social activities.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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