Health Data Analyst responsible for analytics and payment accuracy opportunities within Blue Cross and Blue Shield of Nebraska's Payment Integrity department.
About the role
- Website Analytics Specialist improving website performance through analytics and A/B testing for Enova International. Collaboration with creative team to optimize the cash flow experience for CashNetUSA.
Responsibilities
- Monitor, assess, and report on website and funnel performance. Provide weekly reporting updates and data-driven recommendations to marketing leadership and other key executives.
- Stay at the forefront of the evolving search and LLM landscapes by integrating AEO strategies into the overarching digital roadmap.
- Analyze visitor segments and traffic trends for optimization and content opportunities.
- Work with our internal creative team to manage and maintain our marketing website.
- Create and maintain Adobe Analytics reporting for the marketing team and help the marketing team investigate and troubleshoot conversion issues.
- Partner with cross-functional teams to test UI and UX enhancements to improve the customer application flow.
- Develop and optimize landing pages and conversion funnel A/B tests to increase conversion rates.
- Manage implementation of SEO initiatives (manage agency partnerships, work with internal creative teams to optimize website, track rankings and performance, etc.).
Requirements
- 5+ years of experience in digital marketing, UX, marketing analytics, SEO, or related fields.
- Have strong web analytics skills with extensive experience using Google Analytics, Adobe Analytics, Hotjar, Ahrefs, Semrush or similar web analytics tools.
- Have experience managing implementation and administration of Google Analytics, Adobe Analytics or similar web analytics tools.
- Have experience with website and tag management (Google Tag Manager, Adobe Launch, etc.), and basic HTML knowledge (CSS and other coding is a plus).
- Have experience designing and running A/B tests through tools such as Optimizely or Adobe Target.
- Basic understanding of SEO strategy and HTML.
- Strong analytical and technical skills with experience in data analysis and visualization tools; SQL preferred.
- Excellent project management, communication, and collaboration skills, with a creative and problem-solving mindset.
Benefits
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a Roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day…Plus so much more!
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