Senior Lead Strategy & Planning Consultant in Consumer Banking driving enterprise strategy and planning. Leading initiatives for branch growth and workforce enablement with a focus on analytics and strategic problem - solving.
About the role
- Growth Manager responsible for optimizing customer journeys and driving engagement on AI data platform. Collaborating with teams to enhance organic growth through SEO and conversion optimization strategies.
Responsibilities
- Drive qualified organic traffic while optimizing the full customer journey, ensuring visitors follow appropriate conversion paths.
- Develop content strategies optimized for both traditional search engines and AI-powered discovery platforms.
- Create and optimize multiple engagement touchpoints that reduce friction while qualifying visitor intent.
- Manage lead routing and enrichment processes using marketing automation tools, ensuring sales teams receive qualified, contextualized opportunities.
- Research and adapt to evolving search behaviors, identifying opportunities to strengthen market presence.
- Collaborate with Product and Engineering teams to create authoritative technical content for our target audience.
- Build strategic relationships within relevant professional communities and industry forums.
Requirements
- Analytical and experimental mindset, proficient with tools like GA4, Search Console, and SEO platforms to measure content performance across both traditional and AI-mediated discovery channels.
- Technically curious and able to quickly grasp ML/AI concepts, comfortable creating content about data pipelines, model training, and similar technical topics.
- Strong cross-functional collaborator, working effectively with Engineering, Sales, and Product teams to ensure technical accuracy while maintaining engaging, accessible content.
- Stays current with developments in AI and search technology, understanding their implications for content strategy and actively applying new insights.
- 1+ years of experience in SEO/GEO, content marketing, or technical writing with a proven track record of driving measurable improvements in traffic, engagement, and conversions through data-driven optimization.
- Hands-on experience using AI tools like ChatGPT or Claude for content workflows, with knowledge of prompt engineering and AI-assisted content creation.
- Understanding of both traditional search optimization and emerging concepts around how AI systems interpret content — including structured data, entity relationships, and factors that influence information selection and synthesis.
Benefits
- Competitive salary, commission, and meaningful equity in a high-growth startup
- Clear, accelerated growth opportunities as the company scales rapidly
- Strong in-person culture: 3–5 days/week in our newly launched North Beach loft office
- Flexible PTO to fully recharge
- 18 paid vacation days in the U.S. plus federal holidays
- Annual learning & development budget
- Comprehensive health, dental, and vision coverage
- Frequent travel opportunities across the U.S., London, and Europe
- Bi-annual company offsites, twice-weekly team lunches, and monthly socials
Job title
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