Field Marketing Manager at Encord executing marketing strategies to support sales and account management teams. Collaborating with teams in San Francisco and London to develop engaging marketing programs.
Responsibilities
Responsible for the development and execution of the Field Marketing strategy based on the allocated budget and pipeline targets.
Execute a mix of roundtables, workshops, executive events, industry-targeted events, and 3rd party events that will help you meet and exceed company targets.
Exceed registration and attendance targets for virtual/live field events.
Streamlined lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion.
On-budget execution of programs with timely and accurate reconciliation with Finance stakeholders.
Consistent best practice sharing and optimized conversion rates of all programs based on first and learning, feedback, and data.
Requirements
2+ years of experience end-to-end management of first-party physical and digital events for B2B high-growth software companies
Technical aptitude and willingness to learn and represent the product
Experience running third-party conferences from contract to post-event follow-ups
Experience working with a direct sales team, sales development teams (BDRs), and other cross-functional partners
Experience holding event budget authority and managing budgets across an event series
Experience having pipeline building responsibility
Experience with Hubspot is nice to have
Some travel for onsite events execution and support will be required
Benefits
Competitive salary, commission and equity in a hyper growth startup.
Real opportunities to grow. We’re growing insanely fast and you’ll have all the opportunities for growth that you can handle.
Strong in person culture. We're 3-5 days a week in our newly-launched loft office in North Beach.
Flexible PTO to recharge.
Annual learning and development budget.
18 paid vacation days + federal holidays.
Lots of opportunities for travel (all around the US, to London & Europe).
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