Hybrid Content Specialist

at Embark Student Corp.

• Job title: Content Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Mississauga, Canada

About the role

• Content Specialist creating and optimizing content across digital channels to support business growth. Managing brand awareness and customer engagement through effective content strategies and social media.

Responsibilities

• Plan, write, edit, and publish high-quality content for digital channels including websites, email, blogs, social media, and integrated marketing campaigns
• Manage day-to-day social media content execution, including content planning, publishing, optimization, and performance tracking across priority platforms
• Maintain and update content and social calendars to align with product launches, seasonal moments, PR initiatives, and marketing strategies
• Optimize content for SEO and AEO (Answer Engine Optimization), ensuring content is structured to perform in traditional search as well as AI-powered and conversational search experiences (e.g., featured snippets, FAQs, generative search results)
• Conduct content audits and ensure consistency in brand voice, tone, and messaging across all channels
• Repurpose and adapt content into multiple formats (e.g., blog to social posts, PR coverage to web and social content, long-form to short-form assets)
• Use analytics and platform insights to track content and social performance, identify trends, and recommend optimizations
• Support content strategy development and ideation based on data, audience insights, and emerging industry trends
• Act as a liaison with the PR agency, supporting content coordination by:
• Providing briefs, background materials, and brand context
• Reviewing press materials for accuracy and brand alignment
• Amplifying earned media across owned channels (web, email, social)
• Collaborate with designers, internal stakeholders, and external writers or vendors as needed
• Stay up to date on content, social, SEO/AEO, and PR best practices, platform changes, and competitor activity
• Ensure all content meets editorial standards, accuracy, compliance, and accessibility guidelines

Requirements

• 3-5 years of experience in content writing, editing, social media, or digital marketing
• Strong writing, editing, and storytelling skills with exceptional attention to detail
• Experience managing or supporting brand social media channels in a professional environment
• Solid understanding of SEO fundamentals and growing familiarity with AEO and AI-influenced search behaviour
• Proficiency with content management systems (e.g., WordPress, HubSpot, or similar)
• Experience using analytics tools such as Google Analytics, social platform insights, SEMrush, or similar
• Ability to tailor content for different channels, audiences, and stages of the customer journey
• Experience working within brand guidelines and collaborating with creative and marketing teams
• Comfort coordinating with external partners such as PR agencies or freelance contributors
• Basic knowledge of HTML/CSS is considered an asset
• University degree or diploma in Communications, Marketing, Journalism, or a related field
• Highly organized with the ability to manage multiple priorities and deadlines
• Strong verbal and written communication skills
• A proactive self-starter with curiosity, adaptability, and a passion for continuous learning