AVP responsible for technical underwriting and account management of Middle Market construction programs. Seeking experienced candidates in casualty underwriting with established broker relationships.
About the role
- Lead digital strategy and marketing initiatives for e.l.f. Beauty, optimizing performance across ecommerce and DTC channels. Manage cross-functional teams and drive growth through data-informed decision making.
Responsibilities
- Provide strategic direction and oversight for DTC website, TikTok Shop, and digital presence across retail partners.
- Maintain alignment with broader brand objectives and marketing initiatives.
- Represent the digital team in cross-functional meetings and leadership discussions.
- Make data-informed decisions to optimize digital performance across all platforms.
- Lead and develop a high-performing team overseeing Ecommerce, CRM/Loyalty, Analytics, and Media.
- Lead DTC sales forecasting and revenue planning processes, ensuring accurate projections and strategic alignment.
- Monitor performance and quickly implement course corrections when needed.
- Partner with Finance to provide updates on performance and forecast adjustments.
- Identify growth opportunities and optimize channel mix to maximize revenue.
- Provide strategic oversight for agency-managed TikTok Shop initiatives, ensuring alignment with Naturium's revenue targets and brand positioning.
- Analyze performance metrics and consumer insights to identify high-potential TikTok Shop opportunities, guiding agency partner on implementation priorities.
- Optimize the TikTok Shop ecosystem, balancing product assortment, promotional strategy, and creator partnerships to maximize revenue growth.
- Continue oversight and evolution of existing SEO and GEO/AEO strategies to improve organic visibility and traffic.
- Ensure continued alignment between AI-optimized content and Naturium's brand voice and objectives.
- Adapt existing strategies to incorporate new developments in generative AI and search technology.
- Serve as strategic advisor and sounding board for the Media Director on both brand and performance campaigns.
- Provide guidance on media mix optimization for major campaigns and launches.
- Collaborate on budget allocation to maximize ROI across channels and initiatives.
- Provide guidance on website architecture, user experience optimization, and technical roadmap development.
- Facilitate alignment between ecommerce team initiatives and broader digital strategy, ensuring cohesive customer experiences across all touchpoints.
- Work alongside ecommerce specialists to evaluate site analytics, identify conversion barriers, and recommend strategic enhancements for revenue growth.
- Oversee customer relationship management strategies and loyalty initiatives.
- Ensure effective email, SMS, and other customer communication channels.
- Lead AI projects to enhance the loyalty experience through personalization.
- Work with team to drive customer retention, repeat purchase behavior, and LTV.
- Provide guidance on performance analytics across all digital channels, translating complex metrics into actionable business insights.
- Evaluate integrated performance data to identify optimization opportunities and strategic shifts in resource allocation.
- Advise on analytics infrastructure and KPI frameworks to ensure meaningful performance tracking aligned with business objectives.
Requirements
- 8+ years of experience in digital marketing, ecommerce, or related fields.
- 4+ years of management experience leading cross-functional digital teams.
- Strong experience with DTC sales forecasting and driving growth across DTC ecommerce platforms.
- Strong understanding of digital marketing channels and performance metrics.
- Experience with TikTok Shop.
- Excellent communication, leadership, and project management skills.
- Ability to analyze data and translate insights into actionable strategies.
- Bachelor's degree in Marketing, Business, or related field.
Benefits
- Total compensation includes base salary, annual company-based performance bonus, and equity.
- Medical, dental, and vision insurance.
- Retirement savings plan.
- Gender neutral parental leave.
- Unlimited paid time off.
- Competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays.
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
VP Commercial leading sales and marketing strategies for Yara in Finland. Focused on sustainable growth and collaboration within the agricultural sector.
GVP, Professional Services managing post - sale delivery engine and leading a multifunctional team. Collaborating closely with executives to drive revenue and ensure optimal customer success.
Vice President of Logistics driving efficiency at Uline, a top North American freight shipper. Leading a corporate logistics team to enhance operations and carrier partnerships.
Drives fraud analytics and strategy initiatives for Synchrony Financial's credit products. Collaborates across functions to innovate and optimize fraud strategies impacting business success.
Vice President, Threat Management leading Fidelity’s comprehensive threat management program across various business units. Ensuring safety for associates and customers through effective management and strategic planning.
Quality Automation Specialist undertaking automated testing activities to support defect free deployment. Focused on quality solutions through automation strategies and continuous integration with multiple stakeholders.
Solution Designer responsible for end - to - end high - level business design. Engaging with stakeholders and analysing requirements at vice president level.
Manage Confirmation & Settlements Team for Interest Rates Derivatives. Oversee trade confirmation, settlement specialists, and industry representation.
VP of Strategy & Corporate Development at Envista driving M&A growth and strategic initiatives in the dental industry. Collaborating with leadership to define actionable strategies for business expansion.