Chief Growth Officer leading growth strategy and product innovation at Tienda Pago fintech. Driving market expansion and optimizing user experience in Mexico and Peru.
About the role
- Marketing Director leading omnichannel marketing campaigns for Elevance Health. Transforming marketing strategy with a focus on customer engagement and retention priorities.
Responsibilities
- Improve campaign planning effectiveness by setting standards and ensuring consistent planning
- Serve as a team plan, providing coaching, prioritization, and performance oversight
- Translate enterprise and business marketing strategies into clear, executable omnichannel campaign plans
- Oversee development of GTM planning artifacts including journey maps, channel strategies, forecasts, and test-and-learn road maps
- Establish and maintain planning governance, processes, and ways of working to improve scalability and speed-to-market
- Partner with cross-functional teams to identify and manage dependencies across data, assets, technology, and timelines
- Ensure campaign plans and briefs are complete, aligned, and ready for execution prior to intake and activation
- Partner with stakeholders to define measurement frameworks, KPIs, and performance forecasts
- Monitor campaign performance and synthesize insights to inform future planning and optimization
- Serve as a senior point of contact and escalation for campaign planning risks, tradeoffs, and delivery challenges
- Leverage marketing technology and data platforms (e.g., Data Cloud, SFMC, AEM) to inform planning and optimization
- Educates team members to ensure campaigns are leveraging AI features, automation opportunities and best practices
Requirements
- Requires a BA/BS degree
- minimum of 8 years of experience
- experience in healthcare marketing
- experience supporting both B2C and B2B audiences
- experience working in highly matrixed, enterprise environments
- strong oral, written and interpersonal communication skills
- problem-solving skills
- facilitation skills
- analytical skills
Benefits
- comprehensive benefits package
- incentive and recognition programs
- equity stock purchase
- 401k contribution
- medical, dental, vision, short and long term disability benefits
- Paid Time Off
- merit increases
- bonus programs
- wellness programs
- financial education resources
Job title
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