Analista de Conteúdo responsible for content strategies in a creative agency. Collaborating with teams to create brand narratives and execute marketing plans.
Responsibilities
Definition and execution of content strategies (social media, email marketing and blog/website) based on each client’s objectives
Development of brand guidelines, focusing on language guidelines, tone of voice, etc.
Always-on editorial planning and integrated campaign planning for social media
Strategic copywriting and creative direction for different formats and platforms
Definition and monitoring of KPIs according to each brand’s objectives
Analysis of organic and paid content performance, generating insights and optimizations
Preparation of strategic presentations and reports
Interface with areas such as creative, media and account management, ensuring alignment and smooth processes
Support in organizing workflow and managing the editorial schedule for the team (copywriters and art directors)
Requirements
Knowledge of branding, brand positioning and narrative development
Experience managing teams and organizing processes
Strategic mindset and familiarity with 360-degree campaigns
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