Lead digital marketing initiatives and trade programs to enhance brand visibility for Yara's crop nutrition solutions. Collaborate with cross - functional teams, driving farmer engagement and optimizing campaigns.
About the role
- Trade Marketing Analyst with focus on promoting veterinary products and strategies. Collaborating with teams to enhance market presence and support sales initiatives.
Responsibilities
- Plan and execute trade marketing campaigns aimed at prescribers, acting as the focal point between marketing and the commercial team;
- Develop technical and promotional materials to support prescription;
- Support relationship-building activities with healthcare professionals and partners;
- Collaborate with the commercial and account teams to develop campaigns and strategies;
- Analyze market trends and identify opportunities in niche segments;
- Develop and manage sales support materials for representatives (digital and physical), adapting campaigns and materials by channel, region, or customer profile;
- Structure product launch kits (messaging, materials, sales arguments, and timing);
- Prepare reports on the results of actions and campaigns;
Requirements
- Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or related fields.
Benefits
- Meal or food allowance R$ 1,100.00 per month, with an R$ 10.00 employee contribution.
- Unimed health plan after 3 months.
- Commuter allowance (transport voucher) with 6% employee contribution.
- OPTUM emotional well-being program.
- Partnership with SESC.
- Discount on compounded medications.
- Birthday day off, subject to eligibility.
- Partnerships with USP and FATEC.
- Christmas gift kit.
- Gifts on special occasions.
- Childcare reimbursement.
- Discount at the DrogaVET online store.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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