Senior Marketing Manager leading marketing strategy at Woodstock Legal Services. Build content and brand awareness to attract lawyer consultants and clients.
About the role
- Lead generation for enterprise B2B marketing at Doctor Care Anywhere. Focusing on growing enterprise pipeline and refining lead generation strategies.
Responsibilities
- Interview our existing clients to understand who actually buys and why (ICP and JTBD research)
- Map the buying committee and decision process for insurers, PMIs, benefit providers, and large employers
- Translate what you learn into sharp positioning and messaging by segment
- Based on buyer insights, develop hypotheses about which channels might work (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals)
- Pick 1-2 channels to test first and build them yourself
- Run experiments to find your first repeatable lead gen channel - could be cold outbound, partner referrals, content, events, whatever the evidence suggests will work for these buyers
- Generate qualified meetings for our Sales Directors
- Build and optimize the lead nurture infrastructure (HubSpot workflows, sequences, basic automation)
- Create the sales assets needed to close deals (pitch decks, one-pagers, case studies) - but only what's actually needed, not a content library
- Track what's working, kill what isn't, double down on what shows promise
- Work directly with senior leadership - Report to our Chief Growth Officer, partner closely with our Sales Directors. Your work will directly impact revenue, not get lost in a marketing org.
- Build from scratch - No legacy systems or processes to navigate. You'll design the lead gen function the right way from day one.
- Real ownership - We need someone who can figure things out independently. If you're someone who needs constant direction, this isn't the role. If you're energized by autonomy and accountability, you'll thrive.
Requirements
- Channel experimentation for enterprise buyers - You've found and proven lead gen channels for complex B2B sales. You're hypotheses-driven: you talk to buyers, form opinions about what might work, test fast, and follow the evidence. Whether that's cold outbound, partnerships, events, or something else.
- Customer discovery and positioning - You can run JTBD interviews, extract real insights, and translate them into messaging that resonates. You understand the difference between what buyers say they want and what actually drives decisions.
- Hands-on execution - You're comfortable building whatever channel you test yourself. Writing cold emails, setting up HubSpot workflows, designing partnership programs, creating sales decks. You don't need a team to ship work.
- Stage-relevant experience – You've taken a channel from experimental to working at a B2B company with complex, committee-based sales. Ideally you've done this in healthtech, SaaS, or another regulated industry where buyers move slowly and care about compliance.
- Commercially minded – You understand enterprise sales cycles. You know the difference between a lead and a qualified opportunity. You can work productively with sales without needing to own the entire funnel.
Benefits
- Doctor Care Anywhere subscription: For you and 5 of your loved ones, Get ready to enjoy health consultations on the go!
- Company Bonus: We love rewarding our team for their dedication and achievements.
- 25 Days Holiday + Bank Holidays: You've earned it! Enjoy time off to recharge, explore, and make incredible memories.
- Birthday Day Off: Go and celebrate however you like!
- Buy up to 5 days of additional annual leave (FTE) as part of our focus on health and wellbeing
- Charity Days: Join us in giving back to the community! We're all about making a difference together.
- Enhanced Maternity and Paternity Pay: We've got your back with extra support during this special time.
- Bike2Work Scheme: We love an eco-friendly commute!
- Cross-Team Collaboration Opportunities: Join the fun in our autonomous work environment with plenty of chances to collaborate and shine.
- Hybrid Working: An agile and autonomous hybrid work environment.
- Development Opportunities: Get ready to grow, learn, and make strides in your career!
- 30-Day Work Abroad Allowance: Take your laptop overseas and work for up to 30 days a year.
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Degree requirement
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