Growth Marketing Associate enhancing customer acquisition and retention strategies for Paga. Leading cross - functional teams in implementing data - driven growth initiatives within the financial services sector.
About the role
- Director of AMER Growth Marketing responsible for driving awareness, demand, and pipeline growth at Digital Realty. Leading initiatives in digital, ABM, lifecycle marketing, and collaboration across teams.
Responsibilities
- Lead the AMER growth marketing strategy aligned to regional revenue goals and priorities
- Lead and mentor a high-performing regional growth marketing team
- Define quarterly plans, investment strategy, and execution roadmap tied to pipeline and bookings targets
- Partner closely with AMER Sales, RevOps, Global Product Marketing, and AMER Field + Partner Marketing to ensure alignment and business impact
- Own pipeline creation and acceleration programs across enterprise, commercial, and mid-market segments
- Design integrated growth campaigns across digital, paid media, SEO, web, email, webinars, and content syndication
- Collaborate with Field Marketing to implement ABM strategies to support strategic accounts and sales motions
- Build scalable plays for awareness growth, inbound demand, and customer expansion
- Localize global campaigns for AMER markets and industry segments
- Activate targeted growth initiatives across priority industries and AMER markets
- Support regional events, field activities, and partner joint marketing to drive pipeline
- Drive lifecycle marketing to nurture leads through AQL → MQL → SQL → Opportunity
- Optimize conversion across the buyer journey through testing, personalization, messaging, and offers
- Establish KPIs, dashboards, and reporting cadence for AMER growth marketing performance
- Own pipeline contribution, lead quality, CAC efficiency, ROI, and velocity metrics
- Use insights to continuously optimize investments, channels, and campaign performance
Requirements
- 10+ years of B2B marketing experience with 5+ years leading growth or demand generation teams
- Proven success owning pipeline targets and delivering measurable revenue impact
- Strong experience in enterprise B2B -- preferably in the data center, telecommunications, IT, or technology sectors
- Expertise in ABM, digital demand, lifecycle marketing, and full-funnel growth strategies
- Deep familiarity with marketing automation, CRM, analytics platforms, and experimentation methodologies
- Data-driven, performance-minded leader with strong strategic and execution capability
- Excellent stakeholder management and communication skills; executive presence
- Experience managing budgets and optimizing investment performance
Benefits
- Highly competitive compensation package
- Excellent benefits
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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