Digital Marketing Manager executing paid advertising, marketing automation, and analytics for established B2B marketing agency. Collaborating closely with COO and strategists to drive client results.
Responsibilities
Execute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms.
Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets.
Build the campaigns, configure the platforms, and deliver the results.
Collaborate with COO, Chief Strategists, Lead Marketers, and implementation team to execute digital marketing programs across four core areas.
Build dashboards and reporting systems per strategic specifications; ensure data accuracy across platforms and integrations.
Requirements
5+ years hands-on digital marketing experience with demonstrated proficiency across marketing automation, paid advertising, and analytics
Recent, active platform experience (not legacy knowledge from years ago)
Track record of measurable results
Hands-on experience building workflows, sequences, and automations
Proficiency with at least 2-3 major platforms (HubSpot, Salesforce, Zoho, GoHighLevel, Mailchimp, etc.)
Experience with CRM configuration, lead scoring, and pipeline automation
Ability to troubleshoot integrations and data flow issues
Demonstrated hands-on experience across Google Ads, Meta, and LinkedIn
Experience managing meaningful budgets (not just small test campaigns)
Ability to build, optimize, and report on campaigns independently
Experience building dashboards and reporting systems (Looker Studio, Power BI, or similar)
Proficiency with Google Analytics (GA4) and Google Tag Manager
Ability to translate data into actionable insights
Experience with SEO tools (SEMrush, ahrefs) a plus
Comfortable learning new platforms quickly
Experience with platform integrations and troubleshooting
Familiarity with integration/automation tools (Make, Zapier, or similar)
Experience with project management platforms (Monday.com, Asana, ClickUp, Workamajig, or similar)
Proficiency with Excel for data analysis and reporting
Familiarity with AI tools (Claude, ChatGPT, Gemini, etc.) for productivity
Minimum of Bachelor's degree in business administration, marketing, or a related field.
Self-Directed: Can take strategic specifications and execute without hand-holding
Detail-Oriented: Catches errors before they reach clients; maintains quality standards
Reliable: Meets deadlines consistently; communicates proactively when issues arise
Adaptable: Comfortable with changing priorities and new platform requirements
Curious: Stays current with platform changes; proactively learns new tools
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