Director of Dealer Relations leading account management and sales efforts in the automotive industry. Focus on client expansion, team development, and cross - functional collaboration for maximum success.
About the role
- Group Director leading monetization strategies and expansion for Dentsu's Retail Media Network. Collaborating with teams to drive growth and manage client relationships effectively.
Responsibilities
- Lead non-endemic monetization strategy and go-to-market planning for RMNs, including pricing, packaging, and partner enablement.
- Develop and operationalize a repeatable consulting model for non-endemic advertisers, including frameworks for opportunity sizing, audience development & targeting, measurement, and creative strategy.
- Manage daily client relationships for assigned RMN accounts, ensuring alignment with client objectives and industry standards.
- Drive new business development and expansion opportunities, with a strong emphasis on non-endemic advertiser acquisition and retention.
- Oversee campaign lifecycle execution, including media planning, audience strategy, creative development, and measurement.
- Manage cross-functional teams across analytics, media, creative, and technology to ensure seamless delivery.
- Develop and refine operational models, staffing plans, and enablement tools to support RMN scale.
- Guide closed-loop reporting frameworks and KPI development for RMN campaigns.
- Ensure data monetization strategies are embedded across RMN offerings.
- Lead audience development initiatives, including segmentation, onboarding, and personalization.
Requirements
- 10+ years of experience in media strategy, retail media, or digital advertising
- Experience leading RMN or media network initiatives at scale
- Extensive experience with non-endemic advertising, including strategy, targeting, and measurement
- Expertise in building scalable consulting models and operational frameworks
- Strong understanding of audience analytics, data visualization, and campaign performance reporting
- Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems
- Strong communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams.
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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