Policy Director at Digital Promise driving education initiatives and partnerships for Powerful Learning. Focused on building sustainable education systems and advancing policy strategies across agencies and coalitions.
About the role
- Client Director responsible for defining and delivering audience-led marketing strategies for clients at Dentsu UK. Leading development of audience strategies across paid media and owned channels.
Responsibilities
- Define and implement first, second, and third-party consumer data strategy use cases to bring strategy to life for the client
- Define and implement audience strategies for acquisition, retention, and diversification across paid media channels
- Create and refine audience segmentation
- Define and oversee orchestration of first-party acquisition strategies for clients
- Build presentations defining the strategy for clients as well Dentsu media, creative and CXM teams
- Collaborate cross-agency with strategy, comms and planning teams to define the right audience strategy for clients
- Act as a thought leader, championing audience-first solutions within the organization
Requirements
- BA/BS degree or relevant combination of education and experience
- 5+ years of agency experience in client facing audience data -based strategy roles
- Proven track record of defining and delivering data driven marketing strategies
- Experience with first, second, and third-party data solutions
- Knowledge and hands on experience using Data Clean Rooms ( LiveRamp Safe-Haven , Infosum , Snowflake experience preferred)
- Strong verbal and written communication skills commensurate to deliver strategy to senior level stakeholders
- Proven, strong cross-functional and cross-agency management, interpersonal communication, and collaboration skills
Benefits
- great compensation package
- private health & dental insurance
- corporate discounts
- career development through Dentsu University
- free access to LinkedIn learning
- 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
- opportunity to volunteer for up to 2 days per year
- hybrid working schedule
- flexible start/end hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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