Business Director in a hybrid role at M+C Saatchi World Services managing creative outputs for the Indo - Pacific region. The position requires strategic leadership and strong client relationships.
About the role
- Associate Director handling data and analytics to enhance customer experience and drive business outcomes. Collaborating with senior stakeholders and optimizing media performance at Merkle.
Responsibilities
- As Associate Director – Data & Analytics, you will play a pivotal role in turning complex data into strategic, actionable insights that elevate customer experience (CX), optimise media performance, and drive measurable business outcomes for our clients.
- Act as a trusted partner to senior stakeholders – both internally and client-side, overseeing the full data lifecycle, shaping analytics frameworks, and guiding the evolution of measurement, governance, and automation capabilities.
- Translate data into insights that shape CX, media, and marketing strategy.
- Build strong relationships with clients, ensuring alignment on data needs and measurement approaches.
- Uncover audience behaviour, campaign performance drivers, and opportunities for growth.
- Oversee tagging, analytics implementation, and cross-channel measurement.
- Work across Customer data platform, digital analytics infrastructure, and privacy-led environments.
- Lead quality assurance of analytics outputs and ensure scalable, future-ready data practices.
- Oversee development of dashboards and reporting automation across platforms like Tableau, Power BI, Looker Studio, and Adobe/Google suites.
- Continuously optimise campaigns and measurement frameworks to improve effectiveness and ROI.
- Guide teams in delivering high-quality analysis, insights, and technical implementation.
- Work closely with media, technology, product, and CX teams to drive integrated outcomes.
- Contribute to forecasting, resource planning, and identifying new analytics opportunities.
Requirements
- Extensive background in digital analytics, marketing science, or marketing analytics, ideally within agency, consultancy, or digital environments.
- Deep understanding of digital ecosystems across web, app, social, programmatic, search, and video.
- Strong proficiency in GA4, Adobe Analytics, tag management, SQL/R/Python, and data visualisation tools.
- Hands-on experience with CDPs/CRMs (e.g. Tealium, Salesforce) and cleanroom-based data environments.
- Familiarity with front-end technologies such as CSS, HTML, and JavaScript for tracking and implementation.
- Strong grasp of emerging trends: AI, automation, privacy, audience behaviour, and ad tech evolution.
- Expertise in measurement frameworks including MMM, MTA, attribution, and modelling.
- A passion for innovation, automation, and building data-driven cultures.
- A strategic thinker with exceptional communication and storytelling skills.
- Highly collaborative, commercially minded, and able to influence senior stakeholders.
- Naturally curious, detail-oriented, and proactive in solving problems and identifying opportunities.
- An inclusive, resilient leader who thrives in fast-paced, cross-functional environments.
Benefits
- Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up.
- The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change.
- 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way.
- Career Development and Learning & Development opportunities, including access to our global online dentsu University.
- Become a champion for meaningful progress: Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so.
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