Marketing Analyst at Globo generating strategic insights for commercial positioning and audience data analysis. Collaborating across multiple platforms, including linear TV and digital channels.
About the role
- Marketing Analyst executing content strategies for educational brands in Brazil. Collaborating with marketing and educational teams to improve client engagement and outcomes.
Responsibilities
- Analyze and execute content strategies and journeys for the brands according to each audience and persona, ensuring the brands stand out in the market and become a reference in Education and Content.
- Ensure integration of the education strategy across different channels (paid media, product pages, content, social, events, and commercial materials).
- Brief, approve, and monitor the rollout of content across all media channels to ensure execution of strategies as planned.
- Monitor and analyze KPIs and the performance of media channels and actions through reports, results dashboards, and alignment with involved teams, aiming for possible course corrections and new opportunities to achieve objectives and targets.
- Map opportunities to improve the customer journey, ensuring coherence and updating touchpoints throughout the funnel.
- Develop and execute performance analysis routines to monitor and report deliveries and results, refine strategies, and generate insights for the business.
- Ensure workflows, liaise with involved teams to guarantee correct and timely deliveries. Propose improvements to workflows and processes that may affect the customer experience and/or team activities, and provide technical guidance to the team.
Requirements
- Bachelor's degree in Marketing, Advertising, Social Communication, or related fields.
- Intermediate knowledge of Microsoft Office.
- Experience in marketing, education, demand generation, or related areas.
- Intermediate English.
- Familiarity with Salesforce.
Benefits
- Health insurance (Unimed)
- Dental plan (Bradesco Dental)
- Pharmacy discount program
- Zenklub: emotional support and sessions with specialists
- Life insurance
- Gympass (Wellhub)
- Onsite group exercise (workplace stretching)
- Meal or grocery allowance (your choice!)
- Afternoon coffee break to recharge
- Extended maternity leave (180 days)
- Extended paternity leave (20 days)
- Continuation of meal/grocery allowance during the entire leave period
- Job stability guaranteed for 3 months upon return from maternity leave
- Childcare assistance
- Transportation allowance
- Home office allowance
- Climate-controlled rest area
- On-site free parking
- HSB Talks: our monthly company happy hour
- Birthday day off during your birthday month
- Baby gift basket for new parents
- School supplies kit for employees' school-age children
- Christmas gift card
- 50% discount on CA Clear Aligner aligners
- 20% discount on purchases from our e-commerce store (Utilidades Clínicas)
- Corporate education platform
- Partnerships with universities and language schools
- Supportive environment and growth opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
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