About the role

Paid Media Account Director leading paid media strategies and managing client relationships at digital marketing agency. Overseeing execution and driving growth across Paid Social and Paid Search channels.

Responsibilities

Lead paid media strategy across accounts, ensuring alignment with client business goals.
Apply Croud’s paid media proposition in a tailored, results-driven way.
Identify growth opportunities through new channels, innovations, and platform updates.
Collaborate with SEO, Creative, Analytics, and wider teams to ensure integrated marketing.
Build strong, senior client relationships and act as their strategic advisor.
Lead strategic planning, performance reviews, and growth conversations.
Proactively identify and pitch organic growth opportunities that deliver client value.
Anticipate challenges and manage expectations with clarity and professionalism.
Manage, mentor, and empower a team of paid media specialists.
Set clear goals, delegate effectively, and support team development.
Encourage continuous learning and knowledge sharing across platforms and clients.
Ensure smooth execution, optimization, and reporting of all campaigns.
Manage budgets with accuracy and accountability to drive ROI.
Champion the use of Croud’s tools, automation, and proprietary tech for efficiency.
Set and track KPIs that align with client objectives and commercial outcomes.
Translate data into clear insights and impactful client recommendations.

Degree level education or relevant equivalent experience
In-depth demonstrable experience in PPC advertising
Excellent communication, organisation, and presentation skills
A mathematical and analytical mind
Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
Proven track record of working to deadlines
The ability to autonomously identify opportunities, generate ideas and formulate strategies
Extensive line management experience, mentoring & training
Proven experience in client expectation management roles and situations, able to manage and direct client expectations.

Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
25 days holiday a year
Discretionary annual performance based incentive
Sale commission
Recruitment referrals bonus
Health & Wellbeing contribution
2 Recharge Days each holiday year
Ride to Work scheme
Railcard Season Ticket loan
Home office chair and home office screen
Free fruit, breakfast cereals, snacks and tea & coffee in the office
Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
Life insurance and income protection
Medical Cash Plan
Pension
Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
Peer to peer recognition scheme 'bonusly'
Team off-sites/regular socials
Year-round holiday parties
Flexible working options
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).