Senior Manager leading consumer marketing strategy for Federated Co-operatives Limited. Driving growth and brand strategy across various retail sectors.
Responsibilities
Drive Co-op’s consumer marketing strategy; powering growth for our brand, products and services through increased reach, customer traffic, and retail sales.
Collaborate with marketing peers and commodity teams to align on strategic marketing plans, leveraging insights to challenge the status quo and uncover untapped opportunities.
Act as a trusted strategic partner to commodity leaders and stakeholders. Champion a unified voice across all consumer touchpoints (e.g., Food, Home and Building, Pharmacy, Gas Bar, Liquor), leading cross-functional efforts to deliver consistent, customer-centric messaging.
Manage marketing budgets, ensuring alignment with organizational KPIs and long-term business growth.
Lead, coach, and develop a high-performing team of marketing professionals, building capability, driving accountability, and fostering a culture of collaboration and continuous improvement.
Requirements
Have 8+ years of relevant progressively responsible experience in marketing with an emphasis on consumer and retail marketing.
Have experience leading a team of direct reports.
Have a bachelor’s degree in business administration, communications, or journalism (a combination of relevant education and experience may be considered).
Have affiliation with marketing and communications professional bodies (considered an asset).
Have an interest in marketing technology trends and knowledge of project management principles.
Benefits
Competitive salaries, short-term incentives, a comprehensive benefits package, and an employer-contributed pension plan.
Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.
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