Marketing Teamkoordinator overseeing diverse marketing activities to enhance BG - Graspointner's brand visibility and product sales internationally. Coordinating teams and supporting marketing leads in a collaborative environment.
About the role
- Senior Manager, Ag & Commercial Marketing responsible for B2B strategy and team leadership at Co-op, focusing on agricultural marketing efforts.
Responsibilities
- Lead Co-op’s B2B marketing strategy: powering growth of our brand, products and services through increased reach, lead generation, and sales.
- Collaborate with marketing peers and commodity teams to align on strategic marketing plans, leveraging insights to challenge the status quo and uncover untapped opportunities.
- Act as a trusted strategic partner to commodity leaders and stakeholders. Champion a unified voice across B2B business lines (Energy, Ag Solutions, Home & Building) leading cross functional efforts to deliver consistent customer-centric marketing efforts.
- Manage marketing budgets, ensuring alignment with organizational KPIs and long-term business growth.
- Lead, coach, and develop a high-performing team of marketing professionals, building capability, driving accountability, and fostering a culture of collaboration and continuous improvement.
Requirements
- Have 8+ years of relevant progressively responsible experience in marketing with an emphasis on B2B or Agriculture marketing.
- Have a strong understanding of the agriculture industry, gained through lived experience, professional experience, or both.
- Have experience leading a team of direct reports.
- Have a bachelor’s degree in business administration, communications, or journalism (a combination of relevant education and experience may be considered).
- Have affiliation with marketing and communications professional bodies (considered an asset).
- Have an interest in marketing technology trends and knowledge of project management principles.
Benefits
- Competitive salaries, short-term incentives, a comprehensive benefits package, and an employer-contributed pension plan.
- Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.
Job title
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