Sales Manager leading commercial strategy and sales execution for Europe’s premier renewable energy finance event. Managing sponsorship and exhibition revenue in a dynamic and creative global business.
Responsibilities
Lead the end-to-end sales process for sponsorship and exhibition opportunities, from prospecting and proposal through to contract and delivery.
Identify, approach, and secure commercial partners including investors, developers, technology provides advisory firms, and corporate offtakers.
Develop and maintain long-term relationships with sponsors and exhibitors, ensuring measurable ROI through exposure, positioning, and dealmaking opportunities.
Collaborate with the Conference Director to design and price high-value partnership packages that reflect market demand and deliver tangible outcomes.
Produce tailored proposals and value propositions that communicate SWE’s unique access to Europe’s renewables finance ecosystem.
Lead, motivate, and develop Sales Executives, ensuring individual and collective revenue targets are achieved or exceeded.
Set clear sales goals, manage performance KPIs, and provide regular coaching to strengthen consultative sales and negotiation skills.
Monitor and maintain accurate sales pipelines, forecasts, and reporting, ensuring transparency and accountability.
Recruit, train, and onboard new team members as required, building a high-performance, collaborative culture.
Develop and execute the sponsorship and exhibition sales strategy, setting targets and identifying growth opportunities across new sectors and regions.
Monitor competitor activity and market developments to maintain SWE’s leadership in the renewable’s investment event space.
Contribute to the development of innovative partnership formats such as Investor Lounges, Project Showcases, and Strategic Partner Sessions to enhance sponsor value and engagement.
Serve as the key contact for all sponsors and exhibitors before, during, and after the event, ensuring flawless delivery of their packages.
Coordinate internally to guarantee all sponsor entitlements such as branding, speaking opportunities, networking access, are executed to a high standard.
Attend industry events, briefings, and networking receptions to build relationships, promote SWE, and identify new opportunities.
Gather post-event insights and ROI data to support renewals and long-term partnerships.
Achievement and consistent overperformance of sponsorship and exhibitor revenue targets.
Strong leadership and development of Sales Executive(s).
Growth in both the volume and value of commercial partnerships year-on-year.
High client retention and satisfaction, supported by tangible ROI metrics.
Proven strategic contribution positioning the individual for progression into a Conference Director role.
Requirements
Proven success in B2B event sponsorship or exhibition sales, ideally within energy, finance, or infrastructure sectors.
Strong leadership experience able to manage, coach, and inspire Sales Teams to achieve targets.
Excellent negotiation, presentation, and relationship-building skills with senior executives and decision-makers.
Strong understanding of ROI-based sponsorship models and the commercial dynamics of conferences or investment forums.
Highly organised with strong CRM, reporting, and forecasting abilities.
Strategic and entrepreneurial mindset - able to identify opportunities, refine propositions, and close complex deals.
Clear communicator with excellent written and verbal skills.
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