Senior Marketing Manager leading marketing strategy at Woodstock Legal Services. Build content and brand awareness to attract lawyer consultants and clients.
About the role
- Marketing Manager at Grant Thornton leading marketing initiatives and multi‑channel campaigns for the Advisory sector. Collaborating with stakeholders to optimize marketing performance and contributions to business growth.
Responsibilities
- Work with the Senior Marketing Manager and the wider team to create, develop and deliver on marketing initiatives and projects
- Have oversight of required marketing activity, with a strong understanding of the team’s offerings and the ability to articulate them simply and effectively
- Lead multi‑channel campaigns, journeys and events aligned to commercial and business development (BD) priorities
- Translate performance, engagement and segmentation data into clear recommendations for stakeholders
- Establish a regular reporting and decision‑making cadence, using data to scale, refine or stop activity
- Help stakeholders understand how marketing supports growth and contributes to the pipeline
- Contribute to the ongoing development of marketing processes and ways of working with BD colleagues
- Collaborate with junior marketing team members and senior stakeholders to develop and implement marketing plans tailored to target audiences and sectors
- Work with stakeholders to ensure propositions are effectively taken to market and supported to deliver on targets
- Be a champion of marketing best practice, ensuring strong advice and outcomes for stakeholders
- Create marketing plans and deliver tactical activity with a strong focus on ROI
- Own the planning, delivery and optimisation of marketing activity supported by Customer Insights Journeys (CIJ) and Dynamics 365
- Monitor live campaigns and make in‑flight changes based on data
Requirements
- Proven experience leading data‑driven marketing activity, using insight to set priorities, guide investment and optimise performance
- Strong understanding of CRM and marketing automation platforms inc journeys, segmentation, events and reporting
- Ability to translate marketing and engagement data into clear commercial insight for BD and senior stakeholders
- Confident stakeholder manager, able to influence decisions and challenge assumptions using evidence
- Strong execution skills across audience segmentation, email, events and nurture journeys
- Analytical mindset, with experience using performance and engagement data to identify trends and improvements
- Good understanding of data quality, consent and lead management principles
- Experience supporting reporting and working closely with Marketing Managers and BD teams
- Confident to lead and manage plans and activity
Benefits
- Health insurance
- Flexible working hours
- Professional development opportunities
- Paid time off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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