Associate Manager, Brand Marketing defining and implementing brand strategy for Surgical Technologies. Collaborating with teams to surface customer needs and improve product engagement.
About the role
- Director of Brand Marketing leading brand strategy and content creation for Cerity Partners, a leading financial advisory firm. Engaging high-net-worth audiences and ensuring brand consistency across channels.
Responsibilities
- Define and protect standards across all manifestations of the brand
- Conduct market research, brand surveys and studies, and target buyer persona interviews to measure reach awareness and brand engagement
- Establish brand governance and messaging framework while educating internal stakeholders on brand application
- Present clear, data-informed insights and progress to the CMO and leadership team
- Oversee in-house and external design, video production, and creative development for digital and print
- Guide visual storytelling that reinforces sophistication, trust, and excellence to all audience segments
- Collaborate with the content team to ensure brand voice and messaging consistency across all materials
- Manage external creative partners and agencies, elevating creative standards across all deliverables and formats
- Audit and optimize existing visual and verbal brand assets to ensure premium positioning
- Drive organic social media strategy and growth to build thought leadership, attract and engage prospects and clients
- Manage the CP YouTube channel strategy and video content approach as part of digital brand expansion
- Ensure website, paid campaigns, and content reflect premium brand positioning
- Manage external PR day to day workflows to increase firm visibility
- Coordinate visibility programs, including speaking opportunities, awards submissions, and industry recognition
- Design and execute signature client and prospect events that reinforce brand differentiation
- Manage the firm’s sponsorships budget and strategy, including hospitality suites
- Operate with lean resources while building the business case for team expansion
- Recruit, develop, and mentor talent as the function matures
- Raise the bar for creative excellence across the marketing organization
Requirements
- 10+ years of brand marketing experience
- Proven ability to establish and protect premium brand positioning for sophisticated high-net-worth, ultra-high-net-worth audiences
- Seasoned leader and people manager that brings consultative approach for delivering on stakeholder objectives
- Impeccable visual judgment and ability to direct designers and creative partners
- Direct hands-on experience in either brand or creative industries
- Experience with significant and multinational rebrands
- Quantitative mindset, excellent analytical and reporting skills
- Strong content development, messaging and storytelling skills
- Experience managing PR and events agencies and partners
- Strategic mindset with ability to operate autonomously and build from ground up
- Exceptional stakeholder management skills; comfort working with senior executives and advisors.
Benefits
- Cerity Partners is committed to providing an environment where all individuals can be their authentic selves.
- We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures, perspectives, and experiences of our colleagues.
- We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race, religion, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.
- Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations, please reach out to [email protected].
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