Marketing Manager crafting impactful narratives for AI data solutions at Maxa. Collaborating with Product and Sales to drive demand and engagement with corporate financial buyers.
About the role
- People Leader within the eCommerce Product Management team at Caterpillar. Leading marketing strategy, product vision, and team development for digital solutions.
Responsibilities
- Shape and drive Caterpillar’s On Site Marketing strategy while leading a team of product managers and specialists
- Define and own the product vision and roadmap for HCL CMC and Uniform DXP capabilities ensuring product initiatives align with business objectives, customer needs, and market trends
- Partner with engineering, UX, marketing, and business teams to deliver high quality solutions
- Leverage HCL Commerce, Feed Manager, Hightouch, CMC and Uniform DXP expertise to guide and support scalable content modeling
- Adopt a customer-centric approach by gathering and analyzing customer feedback and usage data
- Set clear objectives, monitor team and product KPIs, and ensure accountability for results.
Requirements
- Minimum of two years leading an eCommerce function
- Knowledge of eCommerce Content Management tools and Digital Experience Platforms
- Experience managing projects using Agile software tools such as Microsoft Azure DevOps, JIRA, Aha
- Product Owner certification (CSPO from Scrum Alliance)
- Experience working with onshore/offshore team model
- Strong accountability, teamwork, interpersonal, and communication skills
- Knowledge of SDLC and demonstrated experience employing SDLC in aspects of the project management process
- Bachelor’s degree in computer science, information systems, digital marketing, communications, engineering, or related field, or equivalent working experience
- Experience as a product manager and extensive experience in an eCommerce management system role
- Hands-on experience with Uniform DXP, highly desirable; experience with headless architecture, HCL CMC and promotional engines
- Experience with website analytics tools such as Google Analytics, Google Tag Manager
- Experience with Feed Manager and shopping channels such as Google, Bing, Facebook marketplace
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
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