Quality Analyst ensuring websites and digital marketing setups meet project requirements and function properly. Conducting quality assurance and supporting launch readiness checks.
About the role
- Lead Digital Architect for marketing data at Caterpillar Inc. Designing end-to-end data architecture for marketing solutions with real-time decisioning and analytics capabilities.
Responsibilities
- Lead the end‑to‑end Marketing Data Architecture, defining scalable frameworks and data structures that enable seamless activation, analytics, and cross‑channel orchestration.
- Establish and evolve Customer 360 and identity‑resolution capabilities, ensuring unified customer profiles that power personalization, targeting, and measurement across the digital ecosystem.
- Architect real‑time activation and personalization pipelines, enabling event‑driven experiences, dynamic segmentation, and rapid decisioning across MarTech and AdTech platforms.
- Develop analytical data models that support reporting, advanced analytics, and data science, ensuring high‑quality, well‑governed datasets for stakeholders across marketing, sales, and product teams.
- Integrate MarTech and AdTech ecosystem components, ensuring seamless data flow, interoperability, and aligned architecture across CDP, CRM, DSP, DMP, marketing automation, analytics, and advertising platforms.
- Lead the design and expansion of cloud data platforms and lakehouse architectures, enabling scalable ingestion, transformation, storage, and activation of large‑scale marketing datasets.
- Ensure privacy, compliance, and consent‑management foundations are embedded into all data flows, aligning with global regulations and internal governance standards.
- Apply ML and AI techniques to power marketing use cases, such as predictive targeting, look‑alike modeling, churn prediction, content recommendations, and budget optimization.
- Drive security and governance practices, ensuring data protection, role‑based access, quality controls, and consistency across the marketing technology stack.
- Provide strong stakeholder leadership, partnering with marketing, product, engineering, analytics, and external vendors to shape strategy, align roadmaps, and deliver enterprise‑scale digital marketing capabilities.
Requirements
- Typically 8+ years’ experience in application development or at least 6 years of experience with master’s degree.
- Strong grasp of TOGAF, Zachman, or domain‑driven design.
- Extensive experience in designing and developing software using Python, SQL, Scala (typically 5+ years).
- Understanding of data structures, algorithms, profiling & optimization, data modeling techniques.
- Strong demonstratable experience delivering component, product, and/or enterprise architecture in public cloud and/or hybrid eco-systems.
- Understanding of Agile SDLC implementation in public cloud eco-system including environments management, test automation, peer review, CI/CD, resource optimization, etc.
- Must have excellent communication and influential skills.
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
Job title
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