About the role

  • Financial Planning Senior Analyst managing marketing finance operations for budgeting and performance analysis. Partnering with marketing leadership to optimize spend effectiveness and improve ROI.

Responsibilities

  • Own end to end marketing spend forecasting, variance analysis, and investment tracking across media channels and programs
  • Partner with Marketing leaders to evaluate spend tradeoffs and prioritize investments
  • Develop insights on marketing effectiveness, ROI, and performance drivers to inform senior level decision making
  • Maintain and enhance recurring marketing financial reporting, ensuring accuracy, timeliness, scalability, and clarity of insights
  • Build and maintain strong understanding of report metrics, data structure, and tools used for reporting and analysis
  • Complete invoice processing, spend tracking, and governance to ensure accurate actuals and timely vendor payment
  • Proactively identify opportunities to improve reporting efficiency, data quality, and analytical depth
  • Respond to questions from leadership regarding media spend, reporting outputs, and financial results
  • Complete adhoc assignments and projects as needed, proactively identifying opportunities to improve marketing effectiveness and bottom-line results

Requirements

  • 3–5+ years of experience in FP&A, marketing finance, or analytical roles
  • Bachelor’s degree in Finance, Accounting, Economics, or Business Analytics
  • Strong communication skills with the ability to collaborate across diverse personalities, priorities, and timelines
  • Confidence engaging in direct conversations and performance discussions with business teams across all levels
  • Advanced Excel and PowerPoint skills; ability to present insights clearly to non-finance partners
  • Experience working with large datasets; SQL and Tableau strongly preferred
  • Demonstrated ability to influence across functions and work independently in a fast-paced environment
  • One Stream or comparable planning tools experience preferred

Job title

Senior Financial Planning Analyst

Job type

Experience level

Senior

Salary

$57,000 - $95,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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