Digital Analyst extracting actionable insights from diverse data sources for digital growth at JCPenney. Collaborating across units to optimize ecommerce and merchandising strategies.
Responsibilities
Extract actionable insights from diverse data sources to fuel digital growth
Utilize Adobe Analytics, SQL, and Tableau to create reports
Analyze web analytics to identify trends and optimize digital merchandising strategies
Design and execute A/B and multivariate tests translating results into actionable insights
Build and maintain dashboards in Tableau to track performance and inform decision-making
Collaborate cross-functionally with Product, CRM, and Media teams to define measurement plans
Generate insights from digital data and proactively communicate opportunities or issues
Requirements
Stellar SQL and MS Excel skills
2+ years digital analytics experience
Adobe Analytics experience preferred
Ability to derive actionable insights from data and effectively guide decision-making
Understanding of Digital and Ecommerce terminology
Knowledge of statistical testing methodologies
Bachelor's degree in analytical/quantitative field - e.g. statistics, economics, mathematics, marketing analytics, finance, engineering, etc
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