Hybrid Omnichannel Marketing Strategist

at Carilion Clinic

• Job title: Omnichannel Marketing Strategist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Roanoke, United States

About the role

• Omnichannel Marketing Strategist crafting data-driven marketing strategies for Carilion Clinic's patient engagement. Leading CRM-driven campaigns and collaborating with cross-functional teams to improve patient journeys.

Responsibilities

• Design, execute and optimize data-driven, patient-centered marketing communications across email, SMS, patient portal and other digital channels.
• Drive patient acquisition, engagement and retention throughout the care journey.
• Partner with marketing and communications team members to develop and own Carilion Clinic's CRM-driven omnichannel marketing strategy.
• Define audience segmentation, messaging frameworks, and communication roadmaps.
• Establish best practices and governance standards for CRM-based communications.
• Build, test and deploy campaigns within the CRM and marketing automation platform.
• Ensure all campaigns are optimized for mobile devices and meet accessibility standards.
• Continuously optimize campaigns using performance insights to improve engagement, conversion, and ROI.
• Define success metrics and track performance across key KPIs.

Requirements

• Bachelor’s degree is required. 4 years of relevant experience may be considered in lieu of a degree.
• A minimum of 5 years of related experience is required, including at least 3 years of experience in a specialized marketing or communications function.
• Must possess excellent written and verbal communication skills, including presentation abilities.
• Requires strong analytical thinking, interpersonal skills, and the ability to work effectively in a team environment.
• Must be proficient with Microsoft Office applications.
• Requires strong organizational skills, the ability to manage multiple tasks and projects, and the flexibility to adapt to changing priorities in a fast-paced environment.
• Must be able to maintain confidentiality and handle sensitive information appropriately.
• Must maintain broad knowledge across all marketing and communications areas while developing advanced expertise in one or two specific disciplines.

Benefits

• Comprehensive Medical, Dental, & Vision Benefits
• Employer Funded Pension Plan, vested after five years (Voluntary 403B)
• Paid Time Off (accrued from day one)
• Onsite fitness studios and discounts to our Carilion Wellness centers
• Access to our health and wellness app, Virgin Pulse
• Discounts on childcare
• Continued education and training