Paid Media Specialist developing audience strategies and optimizing campaigns for Adsmurai based in Barcelona. Collaborating with partners to enhance ad performance across platforms and providing strategic insights.
About the role
- PPC Specialist managing Google Ads and Bing Ads campaigns for a multi-asset broker. Conducting keyword research and optimizing to maximize conversions.
Responsibilities
- Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, and other search platforms.
- Conduct keyword research, audience segmentation, and ad copy testing to maximize CTR and conversions.
- Optimize campaigns daily to achieve target KPIs (CPA, ROAS, Conversion Rate, Registrations, Activations etc).
- Monitor and report on performance, providing insights and actionable recommendations.
- Collaborate with the performance and analytics teams to ensure accurate tracking and attribution.
- Stay up to date with new ad formats, trends, and best practices in paid search and digital marketing.
- Plan and analyse A/B tests to improve key marketing KPIs.
Requirements
- 2+ years of hands-on experience managing PPC campaigns (Google Ads & Bing Ads required).
- BSc/MSc in Marketing, Business, or a related field.
- Use tools such as Google Analytics, Google Ads, Google Keyword Planner and other available tools to deliver insightful performance reports.
- Solid understanding of conversion tracking, attribution, and data-driven decision-making.
- Experience with bidding strategies and campaign optimization.
- Experience in the financial, fintech, or FX services industry is an advantage.
- Excellent verbal and written communication skills in English.
- Ability to manage multiple tasks, prioritise workload, and work efficiently under pressure.
- Strong ability to analyse marketing performance, interpret complex data sets, and provide clear insights.
- Advanced Excel / Google Sheets skills for data analysis and reporting.
- Nice to have: Google Ads and Microsoft Ads certifications.
Benefits
- Hybrid Work Model (up to 2 days working from home).
- 22 days of Annual Leave (reaching up to 30 days per year based on years’ service)
- Comprehensive Health & Life Insurance (from day one!)
- Friday afternoons off in Summer (July & August)
- Birthday Leave
- Gym Membership (Larnaca)
- Referral Bonus
- Paid Time Off for Training & Education
Job title
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