Marketing Manager driving digital cinematography initiatives for ZEISS. Engaging with filmmakers and VFX artists to enhance marketing strategies in the creative industry.
About the role
- Marketing Analyst responsible for developing consumer awareness campaigns and innovative patient engagement strategies. Collaborating with agencies and managing creative projects in a hybrid work environment.
Responsibilities
- Develop and execute content campaigns focused on patient education and disease awareness (Disease Awareness)
- Design and innovate relationship journeys and solutions to engage patients, leveraging digital ecosystems, digital health, and new partnerships
- Identify consumer insights in collaboration with Brand Teams, Market Research, and Agencies
- Lead the development of messaging, creative platforms, and materials in partnership with creative agencies
- Manage relationships with agencies, external partners, and internal stakeholders
- Prepare reports and presentations (in English) and support OPEX activities
Requirements
- Bachelor's degree in Marketing, Business Administration, Advertising, or related fields
- Advanced English for conducting meetings in English
- Strong experience in consumer-focused marketing (Consumer Health, Consumer Goods/CPG, Financial Services/Banks, etc.)
- Experience managing cross-functional projects and working with media and creative agencies
- Solid knowledge of digital marketing, multichannel strategies, and digital media execution
Benefits
- Health insurance
- Hybrid work
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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