Experienced Marketing Strategist at Capital One driving acquisition and customer marketing for premium products. Leading brand strategy and executing multi-channel marketing campaigns nationally.
Responsibilities
Establish brand strategy and foundational elements for existing and new products including design targets, positioning, claims development
Develop and execute integrated, multi-channel marketing campaigns on a national scale to drive account growth, brand affinity and customer engagement.
Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step.
Work across functions and with multiple stakeholders during the process in a well managed and organized manner.
Requirements
Bachelor’s Degree or Military Experience
At least 2 years of experience in brand strategy or product marketing with experience managing channels on agency or client side
At least 2 years of experience in planning, executing and analyzing marketing programs
At least 2 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks
Benefits
health, financial and other benefits that support your total well-being
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