Director responsible for marketing strategy and demand generation for J Wray & Nephew. Leading integrated marketing efforts across Jamaica and partnership markets for sustainable growth.
Responsibilities
Responsible for leading end‑to‑end demand engine across Jamaica and Partnership Markets.
Manage brand strategy, communication, shopper conversion, customer activation, and the innovation pipeline.
Ensure plans are insight‑led and budget disciplined, executing in collaboration with teams and partners.
Lead integrated marketing strategy for Jamaica and Partnership Markets.
Build a high‑performance organization across brand, comms/digital, insights, shopper, and experiential functions.
Requirements
Bachelor’s degree required; MBA preferred.
10+ years of senior marketing leadership in FMCG/alcohol with multi‑brand portfolio ownership.
Strong financial acumen (A&P, ROI, P&L impact).
Deep understanding of consumer, customer, and channel dynamics.
Proven expertise in brand building, communication, trade/shopper, and commercial collaboration.
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