Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- GTR Brand Manager Intern assisting with marketing strategy and activation in the Global Travel Retail channel. Collaborating with diverse global teams and supporting brand visibility initiatives.
Responsibilities
- Support the Marketing Manager on specific activities relative to the development and implementation of marketing strategy and activation plan in the Global Travel Retail channel.
- Contribute working seamlessly with a cross functional team spread across the world and on different time-zones.
- Assist to create marketing and activation assets tailored for various travel retail subchannels.
- Support on innovation process flow for NPDs.
- Work closely with the team to adapt global communication strategies and materials to cater to the unique requirements and characteristics of the travel retail channel.
- Co-operate with Channel and Customer team to help plan and execute in-store promotional activities and key trade events.
- Support the team in conducting internal competitive and financial analysis.
- Participate in budget-related activities by helping to track and manage marketing budgets.
- Assist in ensuring that expenditures align with the established budgets.
- Support in the PR activities and close communication with the partner agency.
- Assist in the preparation of reports and meeting materials, including arranging meetings and crafting presentation decks.
Requirements
- Fluency in English is a must for this role.
- Economics degree – Marketing or Economics related fields.
- Previous work/study experience in an international environment is a strong plus.
- Proficient use of Office package (Power Point, Word, Excel).
- Passion for the industry.
- Proactive, collaborative, and energizing approach.
- International mindset.
- Flexibility to work on different time-zones (Europe, America, Apac).
- Passion for consumer insight and creative thinking.
- Numerical and analytical approach.
- Ability to work in the office for 60% of the working days per month.
Benefits
- N/A
Job title
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Degree requirement
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