Product Marketing Manager leading go - to - market strategy and product messaging for Uncountable's R&D solutions. Collaborating cross - functionally to optimize customer adoption and engagement.
About the role
- Senior Product Marketing Manager at CallRail focused on AI-driven products. Develop go-to-market strategies and collaborate cross-functionally to drive growth and product direction.
Responsibilities
- Be the expert on CallRail’s AI-powered products, buyers, and target market segments to create solutions-oriented value propositions, positioning and messaging that differentiates CallRail in the AI-driven lead engagement space.
- Recommend packaging/pricing strategies and improvements to accelerate CallRail’s new customer acquisition, expansion and revenue growth.
- Partner with product managers to gain a firm understanding of new product functionality and translate them into value-driven narratives for customers and frontline teams, reinforcing a cohesive product and platform rather than a collection of features.
- Collect and synthesize feedback from customers and frontline teams, surfacing insights across the organization to inform product and go-to-market decisions. Be the voice of the customer in helping to shape the CallRail roadmap.
- Collaborate across marketing teams to develop strategy, content and tactics, and to test messaging, segmentation, and verticalization strategies and implement learnings across the organization.
- Effectively communicate the product value proposition to internal teams and our users so that we are engaging the right people in the best possible way to achieve results.
- Ensure value propositions of the product you support are fully leveraged in developing content for product differentiation presentations, competitor information, needs analysis, case studies, web content, and ROI benefits.
- Partner with and support our sales and support teams; train them on the problems we solve for our buyers and users and work with sales enablement to develop internal tools and external collateral.
- Plan and execute the launch of new features and releases, managing cross-functional implementation and synchronizing all teams for a successful execution of the launch.
- Develop and maintain competitive intelligence analyzing competitor's offerings to identify potential gaps, opportunities to differentiate, and contribute to CallRail's competitive intelligence.
- Act as the primary thought leader for the products and initiatives you support externally, including speaking engagements and written works.
- Own performance reporting sales, marketing, and product adoption, turning usage, conversion, and churn data into actionable insights and budget implications, and partnering cross-functionally to refine strategy and drive results beyond plan.
- Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, and identify and validate market requirements through interviews, surveys, focus groups and sales data.
- Develop strong market intelligence around AI adoption, buyer readiness, and competitive position and proactively share insights and opportunities with product, sales and leadership teams to inform strategy, investment, and forecasting decisions.
Requirements
- BBS/BA and 5+ years experience in a strategic marketing or product marketing role, AI and/or SaaS product marketing experience to SMBs is a plus.
- Proven expertise in defining and executing market research, value propositions, positioning, messaging, and pricing.
- Track record of leading product & feature launches and GTM strategies, collaborating cross-functionally to meet revenue goals.
- Ability to cut through the noise and distill complexity into clear, actionable insight.
- Proven ownership mindset, with the ability to balance strategy and execution to deliver measurable business impact.
- Ability to work in a fast-paced environment with meticulous attention to detail.
- Superb communication, writing, and follow-up skills.
- Comfortable manipulating and analyzing large datasets, with a strong analytical mindset and fluency in Excel, data, and performance metrics.
- Excellent time management and multitasking skills.
- Strong cross-functional collaboration skills, with the ability to influence Sales, Product, and Marketing teams and present effectively to executive stakeholders.
- “High-horsepower” thinker – “High Execution” doer.
- Experience marketing AI-powered and/or martech products in a B2B SaaS environment.
Benefits
- Healthcare (one option covered at 100% for employees)
- Dental & Vision Coverage
- Competitive HSA with company matching
- Paid parental leave
- Flexible vacation policy
- 401K options with company dollar-for-dollar match
- Employee stock options available from day one
- $2,000 annual educational allowance
- Catered lunch every Tuesday * an in-office perk
- MARTA transportation or office parking expenses covered
- Employee charitable donation company match, up to $500 annually
- Regular company outings and events
- Hybrid work options with $500 office stipend to set up your home office
- Designated bike storage
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