Senior Marketing Manager leading integrated marketing strategy for Black & Veatch's Public Agencies & Utilities client segment. Focused on water leadership and adjacent emerging needs with cross-functional collaboration.
Responsibilities
Leads integrated marketing strategy, planning, and execution for the Black & Veatch Public Agencies & Utilities (PAU) client segment
Ensures that marketing efforts elevate BV’s water leadership and create demand across adjacent and emerging PAU needs
Serves as the primary marketing partner to PAU leadership and collaborates closely with sales, pursuits, regional account leaders, segment and solution marketing leadership, external communications and marketing communications
Converts PAU segment business and water solution strategies into actionable marketing strategies and plans that expand reach within current markets and accelerate growth into new geographies and sub‑segments
Develops and maintains client-type value propositions
Conducts ongoing market, client and competitive research specific to public agencies, municipal utilities, and the broader water sector
Designs, builds and manages integrated marketing campaigns (planned and ad‑hoc) including content marketing and digital campaigns
Develops clear, compelling messaging frameworks
Identifies, evaluates, plans, manages and fulfills event, sponsorship, association, and advertising opportunities
Ensures brand management during tactical execution of all client facing marketing efforts
Plans, schedules, manages and promotes content through social media channels
Plans and actively manages budgets against all marketing plan deliverables
Establishes and tracks KPIs for all PAU-focused marketing campaigns and initiatives
Requirements
10+ years of related marketing experience, ideally in B2B, professional services, infrastructure, or solution‑based industries
Experience with or familiarity with the water industry or public‑sector environments such as public agencies, municipalities, or utilities
Demonstrated ability to develop and execute integrated marketing plans, campaigns, and content across multiple channels
Strong skills in project management, coordination, and delivering marketing initiatives end‑to‑end
Ability to collaborate effectively with cross‑functional teams
15+ years of marketing experience in corporate and/or agency environments in complex B2B or services industries
Deep familiarity with the water industry, public sector markets, municipal utilities, or public infrastructure environments
Strong messaging and writing skills, with ability to translate technical content into compelling client‑ready narratives
Demonstrated success developing integrated marketing strategies and campaigns that drive measurable demand and pipeline impact
Acumen in digital marketing and storytelling across channels, content marketing, discoverability strategies, and paid and organic tactics for engagement and pipeline generation
Proficiency in demand generation, KPI tracking, and marketing analytics; ability to make data‑driven optimization decisions
Strong project management and organizational skills, with experience managing budgets, timelines, and external resources
Experience with events, sponsorships, associations, and industry partnerships in water, infrastructure or public-sector spaces
Experience in demand generation and account-based marketing
Demonstrates the ability to work independently with minimal supervision, aligned with team strategy and goals to drive results
Has a progressive understanding of how automation, machine learning and AI can improve efficiency, targeting and marketing efficacy
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