Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Head of Brand Marketing at mylo, developing strategies to establish market leadership in fintech. Leading teams to craft narratives, drive equity, and deliver impactful campaigns.
Responsibilities
- Develop and implement integrated brand marketing strategies that align with the company’s mission and goals.
- Oversee all brand communications, ensuring consistency across all channels and touchpoints.
- Lead the creative direction for brand campaigns, collaborating with internal teams and external agencies to produce high-impact content.
- Monitor brand performance metrics and consumer insights to iterate and optimize strategies.
- Manage and allocate the brand marketing budget effectively, tracking ROI and performance.
- Foster a deep understanding of the target audience and competitive landscape to inform branding initiatives.
- Collaborate with cross-functional teams including Product, Sales, and Customer Support to ensure brand alignment across all customer interactions.
- Establish and maintain strategic partnerships and collaborations that enhance brand visibility and reputation.
- Build and lead a high-performing brand marketing team, providing mentorship and support to drive professional growth.
Requirements
- 10+ years of experience in brand marketing, with a proven track record of developing and executing successful brand strategies.
- Strong experience in the fintech or related industries, with a deep understanding of market dynamics, customer behavior, and brand positioning.
- Demonstrated creative and analytical skills with experience managing multiple brands or campaigns simultaneously.
- Exceptional leadership qualities, with the ability to inspire and motivate a diverse team.
- Proficient in marketing analytics tools and methodologies, with a data-driven approach to decision-making.
- Excellent communication and storytelling skills, with a knack for crafting compelling narratives.
- Strong understanding of digital marketing channels, including social media, content marketing, and SEO.
- Proactive and adaptable, with a passion for staying updated on industry trends and emerging marketing techniques.
- A results-oriented mindset, able to thrive in a fast-paced, highly collaborative environment.
Benefits
- **Office environment:** When you come to our mylo office, you'll find creative workspaces, a well-equipped kitchen, and an open design to foster collaboration between teams.**
- **Flexibility:** You know best whether you want to work from home or in the office. However, if you want to join your teammates onsite.
- **Equipment:** From "Day 1" you will receive all the equipment you need to be successful at work. Therefore, you can choose your laptop and get all the tools you need to stay on top of your game.
Job title
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