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BG
Hybrid Vice President, Business Development – Wine
Posted 3 weeks ago
About the role
- Vice President, Business Development managing supplier relationships and driving strategic direction for wine supplier marketing. Enhancing relationships to attain superior performance in the beverage industry.
Responsibilities
- Develop collaborative relationships with BBG Regional Presidents, General Managers & BMs to align and build momentum around Supplier’s vision, portfolio, and brand strategies to ensure seamless activation and execution of Supplier’s brand goals, strategies, and programs
- Drive expansion of Supplier relationships to new BBG markets
- Identify opportunities for Supplier resource efficiency and investment strategies
- Develop collaborative relationships with all levels of Supplier’s Sales, Marketing, Strategy, Purchasing, HR, Digital and PR teams
- Negotiate/solicit Supplier Marketing for collaborative opportunities such as product launches, test markets, strategic marketing/consumer research and field-testing
- Input towards and communicate BBG strategies and vision to Supplier
- Identify and define consumer and customer growth drivers for BBG and Supplier’s brands
- Identify and communicate consumer and customer trends and competitive activity to Supplier and propose solutions, actions, and interventions to address opportunities quickly
- Manage Supplier’s sales/marketing calendar
- Ensure optimal alignment across the calendar
- Optimize synergistic programming, messaging and timing to create initiatives that drive growth
- Identify and develop cross portfolio opportunities as appropriate
- Actively partner with Supplier’s agencies for seamless integration and 360-activation in all BBG markets
- Collaborate with BBG’s Commercial Excellence Team and local marketing resources to develop local marketing materials consistent with brand positioning
- Evaluate qualitative performance and share best practices across markets
- Create, implement, and monitor Supplier Satisfaction Scorecard for all BBG markets
- Other duties, as assigned by the jobholder’s supervisor, may also be required
Requirements
- Bachelor’s degree in related field and/or equivalent training and work experience
- Minimum of 10 years’ experience in finance, commercial, sales with significant leadership experience in a beverage alcohol distributor or combination of experience at both the supplier and distributor tier
- Advanced PC skills using MS Office and other various computer programs including presentation software
- Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
- Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
- Analytic and Reporting skills
- Utilize sound judgement and problem-solving skills
- Ability to work in fast-paced, high-volume, team environment
Benefits
- Bonus program
- Health care benefits
- Life insurance
- Time off benefits
- Participation in the Company’s 401(k) plan
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