Manager, Digital Campaign optimizing B2B eCommerce marketing content and personalizing customer journeys. Using analytics platforms to monitor performance and drive business growth.
Responsibilities
Responsible for building, managing, and optimizing marketing content across our B2B eCommerce platform, Breakthru Now, and through customer marketing to enhance the customer experience and drive sales.
This role will utilize marketing automation, content management, and analytics platforms to deploy targeted content, monitor campaign performance (organic and paid), analyze user behavior, and personalize customer journeys.
You will own, optimize, and evolve our MarTech stack to ensure seamless, data-driven customer experiences and drive business growth.
This role requires a hybrid professional — equally comfortable discussing marketing strategy and technology architecture — to eliminate silos and improve efficiency.
This role follows a flexible hybrid schedule, with two days per week in the office and three days working from home.
Requirements
Bachelor’s degree in marketing, communications, digital media or related field with 3-6 years professional experience.
Proficiency in using SAP Emarsys, Salesforce, HubSpot, or similar platforms for email marketing, marketing automation, segmentation, and personalization.
Proven experience in B2B or B2C eCommerce content creation, web content management, and marketing automation.
Analytical skills and the ability to interpret data to inform decisions.
Ability to work independently and manage multiple projects.
Hands-on experience with SAP Commerce Cloud's SmartEdit, SAP Emarsys, Salesforce Marketing Cloud, Oracle Marketing, or HubSpot Marketing Hub (Preferred).
Experience utilizing FullStory, Google Analytics, or similar platforms for analyzing user behavior and optimizing the customer experience (Preferred).
Excellent writing, editing, and communication skills (Preferred).
Sales Professional driving business development and deal closures within Cross Industry Solutions. Engage with clients, educate on services, and drive new revenue growth alongside account teams.
Senior Launch Manager at Bristol Myers Squibb coordinating commercial and clinical cell therapy launches. Leading cross - functional teams to ensure manufacturing readiness and effective communication with stakeholders.
Drive the renewal lifecycle for Genesys Cloud customer accounts, focusing on retention and revenue growth. Collaborate cross - functionally to ensure customer success and satisfaction.
Manager, Solutions Delivery managing enterprise IT systems and commercial technology platforms for Abbott. Leading cross - functional IT initiatives and ensuring alignment with business strategy and operational excellence.
Technology, Tools & Processes Manager leading engineering teams at Boeing. Overseeing technology strategy, processes, and project management for flight test engineering.
General Manager logistics overseeing efficient warehouse operations at GXO, ensuring high standards of productivity and safety as part of a global supply chain solution.
MGRP Manager IT - Strategieberatung providing consulting for IT strategy and solutions development. Leading a team while driving client relationships and business development efforts.
Leitender Techniker für Telekommunikationsnetze bei 2W - COM GmbH in Isernhagen. Verantwortung für Projektleitung und fachliche Ansprechpartnerrolle in einem innovativen Unternehmen.
Foster Care Case Manager at LFCS providing child welfare services and case management support. Building relationships with families and ensuring client records are maintained accurately.
Healthcare Facilities and Energy Manager overseeing energy consumption and Central Energy Plant operations. Relocation assistance available for multiple U.S. locations: Midland, Springfield, Potsdam, and Portland.