Sales Enablement Specialist optimizing technology adoption for sales teams at Border States, an employee-owned electrical distribution leader. Engaging cross-functional teams for enhanced seller productivity and performance.
Responsibilities
Improves seller productivity and accelerates ramp time through onboarding, training, and ongoing support for sales and marketing technology platforms.
Streamlines seller workflows by deploying platform solutions that reduce friction and enable sellers to spend more time selling.
Partners with Sales, Marketing, Enablement, and IT to ensure tools and platforms are integrated, governed, and aligned to go ‑ to ‑ market priorities.
Translates sales process, sales methodology, and business needs into actionable platform enablement requirements that support the strategic roadmap.
Supports key performance indicators—including tool adoption, cycle time reduction, and quota attainment—through continuous feedback, coaching, and platform optimization.
Contributes to the development of a scalable enablement framework that can be replicated across additional business and IT partnerships.
Builds and maintains process documentation, dashboards, reports, and workflows that provide meaningful, actionable insights for the sales team.
Requirements
Bachelor’s degree in business, marketing, information systems, or related field (or equivalent experience required).
2+ years of experience in sales enablement, sales operations, or sales technology support
Strong working knowledge of Salesforce and other sales platforms (CRM, enablement platforms, collaboration tools).
Salesforce Admin or Business Analyst certification preferred.
Knowledge of the electrical distribution industry including products and services preferred.
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