Manager managing a small team of administrators providing efficient client service at Apex Group. Focus on investor queries, team collaboration, and maintaining relationships.
About the role
- Marketing Campaign Manager at Blue Yonder developing logistics service provider marketing campaigns and collaborating with cross-functional teams to drive demand and revenue growth.
Responsibilities
- Develop and execute integrated marketing campaigns by collaborating with global marketing, creative resources, business development, sales, and other stakeholders
- Coordinate go-to-market initiatives and campaigns from start to finish, ensuring that all deliverables are executed on time, within budget, with precision, and on brand.
- Set targets, track, and prepare marketing activity reports and metrics for program success.
- Analyze campaign performance metrics and prepare reports on marketing effectiveness.
- Work closely with internal teams to effectively share messaging and ensure follow-up to optimize marketing program adoption and results.
- Build knowledge of Blue Yonder’s solutions, target market, client base, the decision-making process and how lead generation should best address and support our ideal customer profile and key sales stakeholders.
- Support the wider LSP Field Marketing team for delivery of other projects, such as ABM programs, events and others.
Requirements
- Bachelor's degree in Business, Marketing, or a related field or at least 3+ years of experience in software marketing, marketing to retailers, or a related field.
- Prior experience working closely with a sales and/or business development team, preferably within a B2B SaaS company is highly desired
- General understanding of B2B marketing, the customer buying journey, demand generation, marketing automation, lead conversion and nurturing programs
- Experience creating campaign briefs and working with a creative team and agencies to translate the vision into a creative concept
- Experience with marketing tools such as Marketo, Salesforce, 6Sense, Salesloft, etc.
- Excellent project management skills
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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