Principal, Data Product Management role driving execution of the data and AI product roadmap for Equinix's Go - To - Market Organization. Engage with stakeholders to translate business needs into actionable product requirements.
About the role
- Product Marketing Manager responsible for strategic positioning and marketing of IAM products in a leading software company. Collaborating with various stakeholders to deliver compelling messages and campaigns.
Responsibilities
- Strategic positioning & messaging: Develop clear, audience-specific positioning and compelling messages for our IAM products
- Stakeholder management: Work closely with product management, sales, partners and customers to gather requirements and translate them into market-relevant content
- Marketing assets & content creation: Produce persuasive presentations, white papers, use cases, videos, demos, landing pages etc.
- Campaign planning & execution: Develop and manage targeted, multi-stage marketing campaigns across relevant channels (including online, events, email)
- Market & competitor analysis: Continuously monitor market trends and competitors to refine product messaging and USPs
- Digital performance & analytics: Collaborate closely with the digital marketing team to derive, implement and optimize performance initiatives (e.g. SEA/SEO, marketing automation, A/B testing)
Requirements
- Degree in marketing, business administration or a comparable qualification
- Several years of professional experience in product marketing for software solutions – ideally in IT security, identity & access management or similar
- Deep understanding of technical concepts and the ability to communicate them simply and appropriately for the target audience
- Experience in developing and implementing content strategies and campaigns across multiple channels
- Experience working with international teams as well as agencies and service providers
- Strategic thinking combined with a hands-on mentality
- Very good German and English skills, both written and spoken.
Benefits
- Permanent employment contract and 30 days of vacation
- Option for mobile working
- Flexible working hours with flexitime account
- Company pension plan with employer contributions
- Employer-funded accident and disability insurance
- Subsidy for a job ticket
- Subsidized bicycle leasing
- Continuous training and development opportunities
- Exclusive employee offers with special conditions for products and services from well-known manufacturers and brands
- A pleasant and relaxed working atmosphere with an informal culture (first-name basis)
- Company health management (yoga and back fitness classes, psychology and specialist medical service doQtor)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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