Director of Creative Strategy & AI Innovation at Adobe leading integrated creative initiatives. Overseeing brand platforms and aligning with AI vision for audience engagement.
About the role
- Creative Strategist developing performance strategies for conversion campaigns in the beauty sector. Responsibilities include creative setup, testing systems, and performance analysis.
Responsibilities
- You are responsible for the creative performance strategy for our conversion campaigns.
- You translate audience insights, product strengths and performance data into clear angles, stories and formats.
- You lead our creative setup from a subject-matter perspective, set standards and ensure creatives and the funnel work together.
- You develop creative strategies and angle concepts for conversion campaigns with a focus on Paid Social and other performance channels.
- You build a structured creative testing system, including prioritization, a testing matrix, iteration logic and documentation of learnings.
- You write and own creative briefings that speed up production and increase quality.
- You analyze creative performance and derive clear next steps, from scroll stop to CTR, CVR and ROAS.
- You manage creative reviews and feedback loops with designers, editors, creators and the performance team.
- You optimize the end-to-end creative funnel: from hook to checkout, including landing page selection, message match and testing combinations of creative and landing pages.
- You monitor market and platform patterns, creator trends and competitors and translate them into new concepts.
Requirements
- Several years of experience in performance creative strategy, direct response, paid social creative, creative direction in a performance context or a comparable role (in-house or agency)
- Strong understanding of conversion creatives and their structure (hook, story, proof, trust, objection handling, CTA, variations)
- Comfort working with performance teams and KPI logic — you don't have to do media buying, but you understand the mechanics
- Experience in leadership, mentoring or establishing standards and processes within creative teams
- Very good German for copywriting and communication; English is a plus
- Structured working style, strong prioritization, ownership and high quality standards
Benefits
- Real impact on growth, because creative is a central performance lever for us
- Close collaboration with Marketing and E‑Commerce — fast, test-oriented and with short decision paths
- A long-term perspective in a fast-growing functional beauty, health / food scale-up
- Company pension plan
- Fair compensation
- A challenging, varied and interesting role
- Scale-up atmosphere: you work with a dynamic and highly motivated team
- Opportunities to participate in cross-functional company development
- Employee events
- Networking opportunities at various events and engagements, including sessions with Judith Williams
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