Hybrid Creative Strategist

at bedrop 🐝

• Job title: Creative Strategist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Mannheim, Germany

About the role

• Creative Strategist responsible for performance strategies in conversion campaigns at a cosmetics E-Commerce startup. Collaborating across teams to produce best-performing creatives.

Responsibilities

• You are responsible for the creative performance strategy for our conversion campaigns.
• You translate audience insights, product strengths and performance data into clear angles, stories and formats.
• You lead our creative setup from a subject-matter perspective, set standards and ensure creatives and the funnel work together.
• You develop creative strategies and angle concepts for conversion campaigns, with a focus on paid social and other performance channels.
• You build a structured creative testing system, including prioritization, a testing matrix, iteration logic and documentation of learnings.
• You analyze creative performance and derive clear next steps.
• You manage creative reviews and feedback loops with designers, editors, creators and the performance team.
• You optimize the end-to-end creative funnel: from hook to checkout.

Requirements

• Several years of experience in performance creative strategy, direct response, paid social creative, creative direction in a performance context or similar (in-house or agency)
• A strong understanding of conversion creatives and their structure (Hook, Story, Proof, Trust, objection handling, CTA, variants)
• Confidence working with performance teams and KPI logic — you don’t need to do media buying, but you understand the mechanics
• Experience in leadership, mentoring or establishing standards and processes in creative teams
• Very good German for copy and communication; English is a plus
• Structured working style, strong prioritization, ownership and a high standard of quality

Benefits

• Real influence on growth — creative is a central performance lever for us
• Close collaboration with Marketing and E‑Commerce — fast, test-oriented and with short lines of communication
• A long-term perspective in a fast-growing functional-beauty / health / food scale-up
• Company pension scheme
• Fair compensation
• A challenging, varied and interesting role
• Scale-up atmosphere: work with a dynamic, highly motivated team
• Opportunities to contribute to cross-functional company development
• Employee events
• Networking at various events and engagements, including appearances with Judith Williams