Product Marketing Manager overseeing marketing strategies for Hair Removal and Skin Prep portfolio. Collaborating across functions to drive product growth at a leading medical technology company.
Responsibilities
Own the general management for the Hair Removal and Hand Hygiene portfolios which includes the BD Clippers, BD ClipVac, and EZ-Scrubs focusing on US commercial strategy, financial performance, demand and supply planning, budget management, and sales engagement.
Conduct regular customer visits to develop awareness of key market requirements, identify unmet needs and support the sales organization.
Gather, maintain, and analyze quantitative market knowledge (e.g., market data, market trends, competitive pricing) and qualitative market data (e.g., customer needs, competitor activities, plans, technologies, and applications).
Responsible for consistently meeting or exceeding financial goals and performance metrics.
Devise and execute bold marketing plans to drive product growth and market penetration including collateral, value propositions, competitive messaging, pricing strategies, and lifecycle management initiatives.
Create and implement focused omnichannel campaigns as appropriate, aligning with key sales initiatives in target accounts.
Develop and support voice of customer activities to drive innovation and product optimization.
Effectively collaborate with other functions such as R&D, Customer Service, Sales, Medical Affairs, Regulatory, Quality, Operations, and Training.
Identify evidence generation requirements that will support ongoing business momentum in response to changing market dynamics.
Develop and execute strategic marketing programs that drive business growth by embracing innovative perspectives and implementing essential changes.
Requirements
Bachelor’s degree in marketing, business, or science related field of study required; MBA preferred.
Minimum of 4 years of relevant marketing and/or commercial experience with a consistent track-record of high performance and results required.
Preferably in the medtech/healthcare industry.
Demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results.
Creative out-of-the-box mindset, intellectual curiosity and ability to take calculated risks with novel ideas.
Ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.
Strategic problem solver with a growth mindset and strong influencing skills.
Demonstrated agility and sound judgment in fast-paced, high-priority environments.
Excellent communication, presentation, proactive and writing skills.
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