Senior Director of Global Brand and Product Marketing for HOKA managing brand strategies and global initiatives. Leading integrated marketing efforts to connect brand and consumer engagement.
About the role
- Product Marketing Manager responsible for bridging product development, marketing, and sales for AI-powered SaaS platforms. Focused on driving market positioning and commercialization for B2B technology solutions.
Responsibilities
- Develop clear product positioning and value propositions
- Translate complex product capabilities into customer-focused messaging
- Define Ideal Customer Profiles (ICP) and buyer personas
- Conduct competitive analysis and identify market differentiation opportunities
- Ensure consistent messaging across marketing and sales channels
- Develop and execute Go-To-Market (GTM) strategies for product launches and feature releases
- Define product target segments, positioning, and messaging
- Support pricing strategy and product packaging decisions
- Work closely with marketing teams to align campaigns and demand generation efforts
- Plan and coordinate product launches
- Create and manage product launch plans and timelines
- Develop product marketing assets including: Product pages, Sales decks, Product documentation, Product demos, Case studies, Explainer materials
- Equip sales teams with sales enablement materials
- Develop: Product presentations, Battle cards, Competitive comparison guides
- Train internal teams on product messaging and value propositions
- Support sales teams in addressing customer objections
- Conduct market research and competitor analysis
- Gather insights from customers, prospects, and sales teams
- Identify market opportunities and product improvements
- Provide feedback to product teams based on market demand and user insights
- Track product performance metrics including: Product adoption, Customer engagement, Conversion rates, Customer feedback
- Work with marketing teams to improve product awareness and adoption
- Identify opportunities to improve product onboarding and messaging
- Work closely with: Product Managers, Engineering teams, Marketing teams, Sales teams
- Ensure alignment between product development and market needs.
Requirements
- 4–7 years of experience in Product Marketing, B2B Marketing, or SaaS Marketing
- Experience working with technology products or SaaS platforms
- Strong understanding of product commercialization and market positioning
- Strong knowledge of: Product Positioning
- Value Proposition Development
- Go-To-Market Strategy
- Customer Segmentation
- Competitive Analysis
- B2B Marketing
- Product Launch Strategy
- Ability to: Translate technical product features into business value
- Work cross-functionally with product, marketing, and sales teams
- Communicate complex ideas in a clear and compelling way.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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